What You Need To Know About Facebook’s Search Amendments

How Facebook Search Will Work
Facebook Search just grew up and switching on another wider variety of opportunities for brands and your friends, here are my thoughts.
  • It’s a personal search experience, it is geared towards encouraging debate, engagement and a play to keep users on the Facebook platform and steal a little more attention from Twitter, YouTube and reduce the number of searches are made on Google.
  • Facebook are going to return results in a “hierarchical list”
  • The search results will include friends posts
  • There are over 200 factors reported to be taken into consideration
  • Results are going to split into four layers:
    Top, Latest, People, and Photos. Expect video to be included next year.
  • Facebook are looking for this to encourage more public posts and IMHO will see a peak for first six months
  • Only (non friends) public posts will appear within search results, the private statuses or statuses only shared with selected friends will not appear (unless you are tagged into the update).
  • This is a completely personal experience for the 1.45 billion Facebook users, results will be completely different for every person
  • Pages will appear, depending on your affinity and the amount you engage with the page depends on how it will appear within search results
  • Historical posts will be available in search results, Facebook have suggested time is a core factor
  • This is definitely social search done right. News from friends, with most updated content appearing first – it’s the social search experience we would want. It is definitely the next phase on from existing Twitter search and Google personalised results experiences.
  • Search is location sensitive, location will obviously change but looking for specific events will bring up different results.
  • Facebook search is based on authority, the more authoritative to appear higher in the results, for the SEO’s it could be related to author rank but will operate different and Facebook’s understand this more than Google ever did.
  • Currently three million links are shared hourly (Brian Boland from Facebook) and is a lot of content to sort through constantly, this is why adding dedicated text (commentary) and a link will be important to users and Facebook. Dumping links and re-sharing posts will be harder to rank for Facebook.
  • Friend affinity is vital – as rightly pointed out by Stephen Kenwright on Twitter, the hardest battle for users (and for Facebook to work out) will be old friends, extra opinionated school friends and those who update far more than others.
    Brands will want to push URL shares and recommend some commentary, make your sharers be more relevant with their friends.
    Friends who want to be smart will update their public statuses with the information they want to appear for and that will get them the most amount of engagement
  • Mobile searches can be refreshed by pulling down, the likelihood is the results will be different upon refresh
  • Link / share relevancy and frequency will be vital for users.
  • This reminds me of Pinterest’s recent search tweak but taken a step further
  • I think this could be Facebook’s greatest engagement hack to date, even challenging unbundling messenger.
  • This is definitely the next phase of search and look forward to seeing how brands will leverage this

 

Facebook’s video for new Facebook Search

Some Impressive Facebook Facts
Facebook has over 1 billion active daily users
Facebook dominates both Android and iOS
Facebook have 2 trillion search to work through
There are 3 million links shared hourly
Facebook will roll out to English (US) users and across iOS, Android and desktop users

Read my recent articles on Twitter Polls and the must watch content marketing documentary

Twitter Polls Quick Overview

 


Link to tweet

  • Only works on web for me currently (not on iOS app)
    Update 28/10/2015 I now have polls on both iOS and desktop, update your apps.
  • There are now 4 options for your poll – choice 1 to 4 (you can add emojis in the answers)
  • Replies to original tweets notifies you, whereas votes do not (well thought out by Twitter product team)
  • You are now updated when you have answered a poll on iOS devices and the number of people who has answered the question
  • You currently have 20 character limit per choice of vote (think red or blue or emoji a or emoji b not long names)
  • You can reply to someone with a poll (this might be good to trial with product decisions, names or for companies who receive a lot of consumer tweets to control the replies they receive)
  • Retweeting a poll does work and amplifies well – the issue you might find is third parties are not great at displaying the polls currently (something to keep in mind)
  • As you can see polls do embed, this could be powerful for those companies who do not currently gain large engagement on their tweets but do have large traffic numbers.
  • You can promote polls via Twitter ads (be careful with this as polls only run for 24hours, you do not want to promote polls that have finished)
  • It will definitely increase engagement and has done since the roll out for my profiles
  • You are not given the results who voted, just the numbers (and %’s)
  • You cannot currently schedule polls through the web, app or third party tool, I have a feeling this will not be rolled out for some time
  • When you search Google for your brand or name, the options for the poll are not pulled across, this might confuse users that are not used to Twitter Polls. This however might increase the CTR on your tweets from Google SERP’s.
  • Is not currently working on tweetdeck and other third party twitter management tools / apps (many features don’t work across on tweetdeck)
  • Open ended questions appear to be working the best, I do not expect this to change in near future

Last update December 5th 2015.

The Story of Content: Rise of the New Marketing. The Content Marketing Documentary

If you are into marketing and want to understand content marketing, this documentary from The Content Marketing Institute is definitely for you and in my personal opinion it’s a must watch and share for you and your business.

It covers:

  • the history of marketing
  • the point that marketers took content to marketing
  • the development of non branded content
  • the evolution from blunt marketing to telling stories
  • the true impact of technology and the opportunities it has made for marketers
  • the power shift from marketing to many to marketing to your actual audience
  • content marketing ROI
  • the move to video and interactive content
  • how to put your customers first
  • the education you will need to cover to move your brand into a dedicated content marketing brand
  • what the future might hold

The documentary includes thoughts from content marketing thought leaders such as Julie Fleischer, Doug Kessler, Joe Pulizzi, Robert Rose, Ann Handley, Scott Stratten, Jay Baer and Mark Schaefer.