If you are into marketing and want to understand content marketing, this documentary from The Content Marketing Institute is definitely for you and in my personal opinion it’s a must watch and share for you and your business.

It covers:

  • the history of marketing
  • the point that marketers took content to marketing
  • the development of non branded content
  • the evolution from blunt marketing to telling stories
  • the true impact of technology and the opportunities it has made for marketers
  • the power shift from marketing to many to marketing to your actual audience
  • content marketing ROI
  • the move to video and interactive content
  • how to put your customers first
  • the education you will need to cover to move your brand into a dedicated content marketing brand
  • what the future might hold

The documentary includes thoughts from content marketing thought leaders such as Julie Fleischer, Doug Kessler, Joe Pulizzi, Robert Rose, Ann Handley, Scott Stratten, Jay Baer and Mark Schaefer.