• An introduction to Social Media and Facebook
  • The what and the why
  • Professional benefits of Facebook
  • The business benefits of a Facebook page
  • The rules
  • How Facebook works
    • Basics
    • In depth
  • Facebook Etiquette
  • Brand Building
  • Facebook content messaging
  • Demographics on Facebook
  • Finding and engaging with your demographic
  • Converting likes to website visitors
  • Facebook optimisation
  • Competitors on Facebook
  • Direct messaging and crisis management
  • Your tool kit
  • Facebook legals
  • Facebook KPI’s
  • Facebook trends

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