- Introduction to Twitter
- Twitter for Businesses
- Why the popularity
- Broadcast vs engagement
- How twitter works
- Etiquette on Twitter
- Following and who to follow as your brand
- Engaging your audience
- Brand building for you on Twitter
- Content strategy
- Your tweeting style
- How to drive visitors to your branded destinations
- Crisis management
- Your competitors on Twitter
- How to leverage your competitors
- Direct communications – DM vs @replies
- Lead generation on Twitter
- Essential third party tools and applications
- Potential legal implications
- Creating and defining goals for Twitter
- Achieving your company KPI
- Leveraging Twitter for marketing and SEO
- Pay to play on Twitter
- Promoted tweets
- Promoted trends
- Promoted accounts
- Twitter analytics
If you are interested in this course or would like any further information please fill in the form below.
