• Introduction to Twitter
• Twitter for Businesses
• Why the popularity
• Broadcast vs engagement
• How twitter works
  • The basics
  • The advanced
• Etiquette on Twitter
• Following and who to follow as your brand
• Engaging your audience
• Brand building for you on Twitter
• Content strategy
• Your tweeting style
• How to drive visitors to your branded destinations
• Crisis management
• Your competitors on Twitter
• How to leverage your competitors
• Direct communications – DM vs @replies
• Lead generation on Twitter
• Essential third party tools and applications
• Potential legal implications
• Creating and defining goals for Twitter
• Achieving your company KPI
• Leveraging Twitter for marketing and SEO
• Pay to play on Twitter
  • Promoted tweets
  • Promoted trends
  • Promoted accounts
  • Twitter analytics

If you are interested in this course or would like any further information please fill in the form below.