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Blog Business

The Next Generation Of Media Companies

Have you ever wondered how some newsletter writers gain thousands of followers? Or ever wondered how a podcast has a huge leap in listeners and you are recommended their podcast constantly? These are just two of the important formula to uncover when trying to reverse engineer how these are working so well and then enables […]

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Blog

The Future State Podcast

Over the last month a friend Nick Walter and I have been recording a new podcast. The Future State podcast is 50 to 65 minutes of us talking about the future state of specific industries. We research each area, we discuss and debate the vertical and the key players and then we break down the […]

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Blog Business

The Invite Only Podcast

Over the past couple of weeks, a friend of mine Nick Walter (CEO of a Mixed Reality Company) and I have been recording a pilot podcast. This is an invite-only episode – we are not pushing out via the usual channels, we are looking for podcast fans to listen and feedback. FYI: The sound is […]

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Blog

Vodcasts Vs Podcasts

Podcasts exploded in 2020, it is likely the third step change for podcasts. 1st Chapter: The first was listening on the go on your desktop or your iPod. 2nd Chapter: The second was around 2018 when there was an explosion in better bluetooth headphones (many suggest it was the AirPods that gave podcasts another explosion) […]

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Blog growth marketing

4 Minutes of Brand Validation – Attest Performance Brand

Attest launched their Brand Performance book this week, it’s a great snackable guide to thinking like a performance marketer and applying to brand marketing. Attest asked me to be part of the validate chapter, the TLDR validate is where you validate your idea with data and use test, learn, and iterate to refrain your brand […]

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Blog growth marketing

Marketing & Growth Podcasts Worth Listening To

As a big podcast fan and listener, I am often asked for recommendations and podcasts well worth listening to: Let’s Talk Marketing – great guests and in-depth discussions around Marketing and making it work for businesses of all sizes. Shiny New Object – a Marketing Podcast – short-form podcast from UK businesses typically from not […]

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Blog

My Favourite Podcasts

As many people who know I am a bit of a podcast geek and listen to too many per week. I am often asked what podcasts I would recommend so here are my go to listens. For Your Aural Pleasures: This American Life (same makers as Serial), TAL is just good listening, very good stories […]