It was a busy week at apple last week and apple CEO Tim Cook went on the PR and promo offensive for their recent product announcements.

Cook obviously wanted to promote the latest iPhone and the largest phone to date the iPhone 6 plus,  but was clearly pleased with the apple watch (their most personal product to date) and address the beats by dre acquisition, the creative geniuses in the background there and talks about the much publicised IBM partnership.

Lastly Cook also talks about the Steve Jobs office which still exists at the apple complex and the future of the business.

Enjoy the video.