If you were to break down Marketing you would be able to break down into a simple list. For someone who has worked in Marketing for twenty years, Marketing has always had the same foundations. It has always had the same core pillars to succeed and can be broken down into just a handful of things. Marketing Is The action The problem The product The content The company The industry The vertical The opportunity The Read more…
Retention can be hard work and a lot of hand cranking, here are some of the most successful retention programmes used across my career.
With over two decades in Marketing, Growth and Product leadership roles, you typically develop your own internal framework for filtering agencies or criteria you use when working through onboarding an agency. This framework and series of questions are going to help you to filter through potential agencies and help to select your right partner for future success. Skills-based Internal skills gap – Are there skills gaps or missing knowledge where an external agency or consultant Read more…
Following on from the recent Deepcrawl The New Era of SEO Automation Event, here are a number of pieces of advice to build relationships and ensure you and your business have cross functional success and improve your business performance. General Advice SEO is not new – so most developers are aware of the importance. Recommended Action: Make SEO relevant to the developer and Product Manager (Or Project Manager). If you experience big shifts or important Read more…
Communication is always the hardest element of any job. Especially when you are a manager or a leader of a business. Being able to: talk simply, write important updates, to cut through the noise on instant messages, to explain hard decisions, explaining the next action plan or importantly asking for help are all essential elements of leadership communication. Here are five tips for leaders to take on and improve communication for you and those you Read more…
Podcasts exploded in 2020, it is likely the third step change for podcasts. 1st Chapter: The first was listening on the go on your desktop or your iPod. 2nd Chapter: The second was around 2018 when there was an explosion in better bluetooth headphones (many suggest it was the AirPods that gave podcasts another explosion) 3rd Chapter: The third, better tech, cheaper tech, actively choosing your own time while C19 happened. Podcasts, in essence, are Read more…
2020 was difficult for everyone for many different reasons. Some companies have excelled others unfortunately have struggled. The world of brand and marketing has never been as challenging as it has today. I wanted to help Brand Leaders, CMO’s and startup founders for the upcoming year and different battleground we are all entering. I reached out to a number of smart brand leads and asked them a series of questions. The contributors were: Harry Lang, Read more…
As part of an upcoming project brand book 2021, I created a number of questions to ask brand leaders from many different industries. Following on from their answers, I created this list of questions for CMO’s and brand leaders to answer to ensure there are ahead of the curve and the many obstacles we will face in the coming year. Do you have Brand respect? Is your brand respected so much so they will buy Read more…
Spotify has had something magical for a number of years. The wrap of the year. Super Smart It’s super smart, why? It’s completely personalised, it plays back what you already likely knew but will give you a couple of surprises, it reinforces what you thought, it explores your internal curiosity, it drives our inbuilt competitor, you want to compare against friends, social media followers and luckily if you are on social media, you can compare Read more…
Kevin Gibbons from Re:Signal kindly asked me to join him on the Re:Signal podcast. Kevin and I have known each other for over a decade and have a good flowing chat around: My personal journey over two decades How important SEO was to my career How important SEO is even today for so many brands and for many more years How search has evolved Why digital on its own won’t work How to establish the Read more…
I was lucky enough to be able to support Isolated Talks with two videos. Isolated talks is like TED talks from home, from isolation or lockdown, mine was recorded from lockdown 2 in London. It was suggested to me by a friend Simon Swan to record Hidden Leaders and Giles who looks after Isolated Talks asked me to consider creating a video based on my Focus Manifesto. The Focus Manifesto I ran with two call-to-arms, Read more…
In my work with Focus, I speak to a number of company leads, department heads and Heads of. I am asked a number of questions, I tend to bucket each question into a category or a theme. One recurring theme is “How do I get the most out of my team?”. The answer is not it depends, it is: How well do you know your team? What is your team members stage? How Well Do Read more…