If you were to break down Marketing you would be able to break down into a simple list. For someone who has worked in Marketing for twenty years, Marketing has always had the same foundations. It has always had the same core pillars to succeed and can be broken down into just a handful of things. Marketing Is The action The problem The product The content The company The industry The vertical The opportunity The Read more…
Retention can be hard work and a lot of hand cranking, here are some of the most successful retention programmes used across my career.
Recently I have sat in a number of remote pitches for a few clients and advising brands. It’s been tricky for remote pitchers, especially with tech issues. Something I have noticed is how badly the remote video conferencing tools are for two or more pitching and hosting meetings with a Q&A element. I have been on Zoom, Google Meets, Microsoft Teams, Slack and on FaceTime for pitches, these all have been pretty bad for those who Read more…
2020 Has been a challenge for everyone, your career won’t slow down if you don’t let it, here are a few steps to taking ownership and control of your career for 2021.
Time management and getting everything done has always been difficult if we had the secret sauce we probably wouldn’t share it. Working agency side and looking after larger teams really did help to shape my priortisation, you often learn from mistakes but when you try and juggle numerous demands from mundane tasks, challenging people issues and delivering important large projects, you often need to list and order by priority. When I started out in my Read more…
Each week I write a leaders letter (it’s a dedicated newsletter) for focus. It’s one action to take and one thing to work on every Monday morning. The leaders signed up are from Google, Facebook, EA, a number of venture capital companies, and startup founders. I am now twenty letters in and have written many helpful letters. One of my most recent was offering an exclusive offer for subscribers to receive support via my specially Read more…
This blog was prompted by speaking to a number of company founders and big company leadership teams. Here is the worst kept secret no-one wants to discuss at the moment: It might feel like they are not. It might feel like your organisation is set up to reward the political, the people who play games, or play the game. In truth most businesses do not have a company culture that is set up to allow Read more…
Yes I know you are probably shouting, Email newsletter fatigue and no more newsletters, however, I am subscribed to a huge number of newsletters and find these particularly useful on a daily basis. Here are the best Marketing Newsletters to consider subscribing to. Axios Axios newsletter is more than just Marketing but leans towards blending business, marketing and politics. When don’t these areas blend in 2020/20201? I have been a long term subscriber and can Read more…
Talks at Google is a great resource, you can watch authors, actors, and bright ‘out of the box’ thinkers to help you think differently or learn new skills quickly. On their recent YouTube channel, Google showed their top 20 videos and I created the list with my must watch videos, alongside the other videos that made the top 20. My Recommended Must Watch Never Split the Difference By Chris Voss Google Goes Gaga – Lady Read more…
In my recent 7 brand classes Unknown – Noticed – Seen – Heard – Known – Loved – Hated there is a theme of being part of something or being known for something. Ideally for your brand or a stand out product, simply put this is when you know are you ahead of your competitors. Why do people get upset when a pub or bar only serves Pepsi or why you decide you have to go to Read more…
Here is a quick-fire list of the top 6 growth opportunities right now! iOS 14 app clips – go have a play & create QR Codes. Really dig into why QR codes are great, think more than scan-to-menu or scan-to-URL, think billboard actions & online to online, offline to online. FWIW you can trigger and action: SMS Email URL Download something Pay (buy) + Many more Sign in with… Google, Sign in with Apple (move Read more…
Attest launched their Brand Performance book this week, it’s a great snackable guide to thinking like a performance marketer and applying to brand marketing. Attest asked me to be part of the validate chapter, the TLDR validate is where you validate your idea with data and use test, learn, and iterate to refrain your brand or brand offering. This week we ran a virtual launch party (yes it’s 2020 we did it virtually) and each Read more…