As a CMO a day and half a week and company culture and strategy consultancy leader, I use a number of different tools to help keep on top of my work and help me to stay productive and on top of upcoming meetings and coaching sessions. I am often asked about what tools I use and if I have any recommendations. I thought it would be useful to share in a dedicated blog post. Here Read more…
Following on from the recent Deepcrawl The New Era of SEO Automation Event, here are a number of pieces of advice to build relationships and ensure you and your business have cross functional success and improve your business performance. General Advice SEO is not new – so most developers are aware of the importance. Recommended Action: Make SEO relevant to the developer and Product Manager (Or Project Manager). If you experience big shifts or important Read more…
Communication is always the hardest element of any job. Especially when you are a manager or a leader of a business. Being able to: talk simply, write important updates, to cut through the noise on instant messages, to explain hard decisions, explaining the next action plan or importantly asking for help are all essential elements of leadership communication. Here are five tips for leaders to take on and improve communication for you and those you Read more…
If you were to break down Marketing you would be able to break down into a simple list. For someone who has worked in Marketing for twenty years, Marketing has always had the same foundations. It has always had the same core pillars to succeed and can be broken down into just a handful of things. Marketing Is The action The problem The product The content The company The industry The vertical The opportunity The Read more…
Retention can be hard work and a lot of hand cranking, here are some of the most successful retention programmes used across my career.
Vision is something that few people have the older they become. Vision is like being arty and being creative, I believe vision is often undone from you around the early teen years and the older you become the less you get chance to really use or exercise it – depending on home and work life. The closer to delivering every day, the more tactical you are, the less likely you are to be able to Read more…
Everything As Experiences 🤯 is the third theme in the future of marketing blog series. Everything as experiences is a way to think about the next move in Marketing and giving your customers real experiences they want to talk about, share and re-experience. There has been many things written about the third space, right now we have two clear spaces, home and work. The third and important space is the experience space. The 10% space Read more…
As part of The Future of Marketing series, I took a dive into why billboards is a huge opportunity, the near future of marketing again. In this post, I dive into ✋ Everything As Contactless and the huge opportunity there is in contactless and innovating. ✋ Everything As Contactless 1/ Entertaining Experiences We will need to consider how we market and connect safely for a number of years to come. Contactless evolved massively in the last Read more…
As part of the Future Of Marketing series, I took a closer look at Peloton and how they built and developed much more than a product or a series of products, they recreate the brand, the luxury fitness at home category. Here are the slides from the broader presentation: Connected High End Fitness Trend Fitness has always had connotations to more affluent communities, fitness is expensive, gyms membership, personal trainers, work at home equipment are Read more…
In the recent The Future Of Marketing webinar I hosted, I recommended that we would see the future recycle a number of features and tactics we have experienced previously. I made a number of recommendations where I broke down the future and how to capitalise on it. In The Future Of Marketing blog series, I will include blog posts, decks and rich media-based content to help inspire you and help shape your thoughts moving forward. Read more…
With over two decades in Marketing, Growth and Product leadership roles, you typically develop your own internal framework for filtering agencies or criteria you use when working through onboarding an agency. This framework and series of questions are going to help you to filter through potential agencies and help to select your right partner for future success. Skills-based Internal skills gap – Are there skills gaps or missing knowledge where an external agency or consultant Read more…
Podcasts exploded in 2020, it is likely the third step change for podcasts. 1st Chapter: The first was listening on the go on your desktop or your iPod. 2nd Chapter: The second was around 2018 when there was an explosion in better bluetooth headphones (many suggest it was the AirPods that gave podcasts another explosion) 3rd Chapter: The third, better tech, cheaper tech, actively choosing your own time while C19 happened. Podcasts, in essence, are Read more…