Growth & Marketing Leader

Experienced marketing and growth lead, company advisor and mentor.

Currently, Director of Growth at JustGiving and business lead for the peer to peer Crowdfunding business, developing business strategy, overseeing Product enhancement and business revenues.

I have over nineteen years of experience in Management, Marketing, Growth, and Product development. My background is in consumer-facing businesses specialising in marketplace businesses, focusing on creating and optimising the flywheel, improving the core product to improve user happiness and satisfaction.

I develop brands through scalable solutions and network effects, leveraging moats; improving Marketing & Branding, reducing CAC & retention costs, through smart Growth Marketing, SEO, Social Media and Social Communication development, Content Strategy & Brand Marketing.