We are taught in business anything we can scale and ‘template’ is efficient. Much of what we do is a copy or tweak of something we have performed previously. We make a copy, sometimes we tweak it slightly and use it continually. Rightly or wrongly the same cycle happens until it breaks or someone helps […]
On a number of occasions, I have been asked how to build out a Growth team or department. Similar to most organisation design shifts, there is no perfect way, there is no perfect structure, however, it requires much planning and a breakdown of: What you are trying to achieve, What you believe you need to […]
The TLDR Where: JustGiving – peer to peer fundraising platform When: 2018 – Present Why: Drive more donations and reduce in person friction How: Roll out QR Codes to all important business areas transacting money. Quick Intro Into The Different Types Of Use Cases For QR Codes Free Text – Can add a small message or […]
The TLDR Where: JustGiving – peer to peer fundraising platform When: 2017-2020 Why: Drive more donations and higher donation values How: Large scale A/B testing, collaboration between Growth SWOT team and Fintech team. The Full Growth Case Study 🚀 In my previous role as the Growth leader and Crowdfunding Business lead at the world’s largest […]
Marketing has far too many channels. And far more than just social channels which many are blindly and naively chasing. We are at the point of channel saturation and so many Marketers struggle to be able to count the channels that are relevant, the channels that are going to help you to build awareness, build […]
In many businesses, you hit a certain size and you become more reactive to change, you become more reactive to channels and your appetite to place large bets reduce, you end up playing it safe and slowly copying or placing last. Here are a few thoughts on the future of Marketing and Growth and why […]
Recently I have been asked about the most important skill for Marketers (more specifically in H2 2021) and my answer is simple… Why? As a Marketer you will need to have bags of resilience: When a campaign doesn’t quite land – you will need to show resilience. More channels are more work for most Marketing […]
Over the last month a friend Nick Walter and I have been recording a new podcast. The Future State podcast is 50 to 65 minutes of us talking about the future state of specific industries. We research each area, we discuss and debate the vertical and the key players and then we break down the […]
Last year I set up Focus, which is a dedicated company culture and company strategy consultant. My mission is to: fix the broken world of work. Why? Many people have had negative experiences in business and they typically come down to two key elements, the workplace and the people. Unfortunately, businesses just don’t have the […]
Back in 2014, I was helping brands with their Marketing, typically either auditing existing teams and activities or helped to build our their department and work with teams on workshops and developing long term campaigns. In a recent googlemail search, I came across a deck I ran through and worked with a large travel company. […]