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How To Connect To Gen Z

Marketing Beat asked me to comment on how to connect with Gen Z as Marketers. I thought I would share and turn these into a detailed blog post. This is a must read if you are in Marketing, Growth or Product and understand how closely the three have to be aligned to succeed with the […]

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Blog Coaching

My Coaching Principles

During my leadership coaching and onboarding process with Marketing leaders and Growth leaders, we run through my coaching principles. Coaching principles are essential to help create importantly guardrails for what the coaching will be and more importantly won’t be. Below are my coaching 14 principles: Coaching Pillars: 1/ Focus 2/ Development 3/ Personal & Professional […]

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11 Recommendations For Marketing Leaders

I am often asked what are my recommendations for Marketing & Growth leaders. Here is a simple list (often I provide these in my first two marketing coaching sessions) that will help you to ponder, grow and develop yourself and those around you. Get in the leadership room and own the hard conversation 💪 With […]

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Blog marketing

Love Island 2022 – Will Love Island bring success to the brands sponsoring the show?

Marketing Beat asked me to discuss Love Island 2022: The questions were: Will Love Island bring success to the brands who are sponsoring the show? And to add comment on influencer marketing in light of the various brands (eBay, WKD, Emmi Caffee Latte) sponsoring Love Island and the recent Emplify research that found that British […]

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Adam Mosseri TED TALK: “Verified Power is shifting”

A creator-led internet, built on blockchain There are numerous nuggets where the Head of Instagram teases the future of the web (as he and Meta likely see it publicly) and the future of the creator economy. There are also many statements that will frustrate and highlight all the issues with centralised platforms like Instagram and […]

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Blog The Future Of Marketing

What Marketing & Business Leaders Need To Take Away From The Latest CIM Research 🔬 

Retail Gazette’s new publication Marketing Beat recently asked for my comment on the latest CIM research. Read the write up here. The research is a deep dive into the fears of marketers. I offer what the research suggests and what you can do proactively to own and guide your company and consumers for a brighter […]

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Blog marketing

What Is The Potential Impact For Marketers Of Elon Musk’s Purchase Of Twitter

I was recently asked for comment on Retail Gazette’s (on their new site Marketing Beat) take on Elon Musk’s purchase of Twitter and its impact on Marketers. Read the piece here. Or here were my full comments: Elon Musk has not really shown his cards (yet) and suggested how he wants to drive the business […]

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How To Shape Marketing Funnel & Performance Discussions With The C-Suite Free Framework

Every Marketing & Growth leader has a point in their career where they have to educate their c-suite/founding team/leadership team on their Marketing funnel. Why? It has either never been done, it was explained poorly before or the market has shifted and you need to explain the new ways of driving the Marketing department forward. […]

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Why Marketing Chasing Constant “Consumer Behaviour Change” & Pushing For More Is Causing More Problems

The Truth Behind All Executing The Same Practises  We have all been there, in a performance catch up we are asked “why we are off target?”.Then the follow on questions quickly follow to get to the bottom as quickly as possible:  What has happened?  What did we change?  Did Google, Facebook or Apple change something?  […]

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7 Questions For Marketing Success in 2022 With Simon Swan

Following on from The Marketing Leaders Guide to 2022, I interviewed Marketing Lead Simon Swan, Simon tackles seven questions to help you shape your 2022. 1. What was your biggest Marketing lessons Don’t make assumptions: Every business, it’s objectives and goals are different so it’s important to get into the facts and details as to […]