I recently wrote about my experience with (units) squads, I have worked in and with three organisations that embraced the smaller, more agile approach to problem-solving and with some of the successes I was asked: Do I think is this the future of business and org design? Or was it the future of Marketing? The […]
Many businesses are reassessing how their business actually operates, whether that’s down to performance, a pending recession or a need to shake up the company. It’s Not New: Quite a few leaders I have spoken to and spoken with over the last few weeks are looking specifically at squads. Squads are smaller units with very […]
In a recent advisory project, I wanted to show how the world of content consumption and creation has greatly shifted. Many on the project only considered their own thoughts and journeys and I broke down different user types and consumers we have to serve in consumer business. The five types of consumers are: Research For […]
As a Marketing Coach, when hosting coaching sessions there are many problems raised and uncovered throughout the sessions. One of my coaching principles is: “Co-build – We will share problems and co-build solutions – but I’m not a therapist”. I will always help and co-build when required, however, some issues require much deeper organisation design or […]
Something that I explain to a lot of people I help with career development and advise on is the difference between a mentor, a sponsor and a coach. These all have very different characteristics and offer different services to you and for you. The question some people ask me is, Q: Do I need a […]
Here are the 11 lessons I provide to every marketing leader in my marketing coaching sessions. Elevate The Importance Of Marketing And/Or Growth 📕 It isn’t until you create something formal and well thought through like a Marketing plan (of action), a Growth Playbook or “bible” that your discipline will gain the level of importance […]
This is the full article for an op-ed for Marketing Beat, read the shorter version that is live on Marketing Beat or read the full article below. Love Island The Platform For Contestants Not Brands ? Love Island has been TV gold, it has been a rollercoaster of drama, it has created a meme engine like […]
Marketing Beat asked for my comment on “why you think charity campaign effectiveness is so low, and what agencies and charities can do to boost the effectiveness of their ad campaigns and thus the amount of donations“. Below are the 11 tips and stand-out examples I offered to improve how effective charities can be. Charity […]
Marketing Beat asked me for my take on Walkers Crisps, Cadbury’s Creme Egg and Marmite’s marketing tactic of being divisive to connect with their audience. Here are my full comments Marmite Marmite has led the way for brands to lean into what their customers know and think about them. Marmite keeping Love It or Hate […]
I recently appeared on the new 10q podcast series with my industry buddy Chris. I am extremely proud of my podcast appearance and share some personal information I have never shared before. If podcasts aren’t your thing, read my tips, hints and recommendations. Or listen on Deezer or Amazon Music. The 10 Questions Q. You […]