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Blog marketing

Major Rebrands Evaluated

Marketing Publication Marketing Beat asked me to review the rebrands of six UK brands, from British institute John Lewis to price comparison Go Compare and suggest if the rebrand was needed and will it be effective. John Lewis John Lewis rebrand really is a repositioning, like most traditional brands there comes a time you need […]

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Blog

Pinterest & Google

Google and Pinterest are rumoured to be discussing a potential acquisition, for Pinterest to come into Google’s expanding portfolio of brands and consumer apps. Here’s the link to a comment from the code conference where Alphabet CEO Sundar Patel let’s slip of the M&A Smart Move For Pinterest Firstly, this would be a wise move […]

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Blog marketing

How Supermarkets Have Failed Customers With Their Loyalty Schemes

Recently I was was to add my comments for Cara Houlton’s Grocery Gazette article on how supermarkets are reducing rewards and increasing their spend thresholds, whether is it a wise or damaging move for retailers (read here with supermarket chain spokespeople comments) and what will be the knock on effects of these decisions. Here are […]

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Blog marketing

Ways To Rethink Creating Another Company Podcast  

So you are thinking about a company or branded podcast, there is a lot to know. Firstly, Podcasts Are Hard! Podcasts are an exploding category, with thousands of shows being added each week. I’ve had two podcasts (the future state of podcast and fixing the broken world of work) and you’d be amazed how hard […]

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Blog Business

Why OKRs Don’t Work – The True Problems With OKR’s

You have likely been told about the way of measuring company success, you have likely been recommended the book “measure what matters” or heard about how Google and numerous startups love the OKR model. You might have even been sent this John Doer video on OKRs and thought it seems smart. Here’s the BUT: If […]

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Blog Business

The Next Generation Of Media Companies

Have you ever wondered how some newsletter writers gain thousands of followers? Or ever wondered how a podcast has a huge leap in listeners and you are recommended their podcast constantly? These are just two of the important formula to uncover when trying to reverse engineer how these are working so well and then enables […]

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Blog marketing The Future Of Marketing

Could The Future Of Marketing Departments Be Smaller Squads, Not Larger Teams? 

I recently wrote about my experience with (units) squads, I have worked in and with three organisations that embraced the smaller, more agile approach to problem-solving and with some of the successes I was asked: Do I think is this the future of business and org design?  Or was it the future of Marketing?  The […]

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Blog marketing

How To Build Units – Squads, SWATs, Tribes

Many businesses are reassessing how their business actually operates, whether that’s down to performance, a pending recession or a need to shake up the company. It’s Not New: Quite a few leaders I have spoken to and spoken with over the last few weeks are looking specifically at squads. Squads are smaller units with very […]

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Blog Business

The Five Types Of Consumers in 2022

In a recent advisory project, I wanted to show how the world of content consumption and creation has greatly shifted. Many on the project only considered their own thoughts and journeys and I broke down different user types and consumers we have to serve in consumer business. The five types of consumers are: Research For […]

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Blog Coaching

Marketing Coach Plus

As a Marketing Coach, when hosting coaching sessions there are many problems raised and uncovered throughout the sessions. One of my coaching principles is: “Co-build – We will share problems and co-build solutions – but I’m not a therapist”. I will always help and co-build when required, however, some issues require much deeper organisation design or […]