This is my personal blog, offering insights, tips, predictions, frameworks, processes from twenty years of Marketing and Growth leadership and four years of running EMEA’s largest crowdfunding platform.
Following on from The Marketing Leaders Guide to 2022, I interviewed Marketing Lead Simon Swan, Simon tackles seven questions to help you shape your 2022. 1. What was your biggest Marketing lessons Don’t make assumptions: Every business, it’s objectives and goals are different so it’s important to get into the facts and details as to […]
Every year I create a guide or ebook for Marketing leaders to improve the next year for them and their team or department. Last year was the brand book 2021, guiding Marketing and business leaders through brand building and development. There is a lot of content out there but not a lot of high quality […]
Each year I create a challenge to help fellow Marketers and Growth Professionals with a product where I bring together experts in the field and ask a series of questions to help build a better year ahead. (Check out last years challenge The Brand Book 2021) This year, I invited a number of Marketing Leaders […]
Are you in industry or work-related groups? Not just the meme group or LOL group with friends from home or full of family members who argue about everything? Are you part of the professional movement towards chat-based groups that help recommend companies, agencies, vendors, quick solutions and then offer work and deals between each other? […]
You Become The Marketing & Growth Leader Now What? There is a lot made of finding a new job at a new company and accepting a new senior role. It is daunting, there is a lot of change and typically you are building up to this change for weeks to months. The Journey You join […]
There are a number of people who silently mentor me from afar, they definitely do not know I exist and definitely wouldn’t know the impact they have had on my career and my life. These are what I and many others call a silent mentor. I love learning from other businesses, I love listening and […]
What’s Next After The Facebook Properties Struggles? Facebook obviously went down this week, it was fun for most (especially if you saw all the tweets), distressing for some and maybe reflective for a tiny amount of people. Facebook and their properties going down for 6 hours shone a light on how much our real lives […]
We are taught in business anything we can scale and ‘template’ is efficient. Much of what we do is a copy or tweak of something we have performed previously. We make a copy, sometimes we tweak it slightly and use it continually. Rightly or wrongly the same cycle happens until it breaks or someone helps […]
On a number of occasions, I have been asked how to build out a Growth team or department. Similar to most organisation design shifts, there is no perfect way, there is no perfect structure, however, it requires much planning and a breakdown of: What you are trying to achieve, What you believe you need to […]
The TLDR Where: JustGiving – peer to peer fundraising platform When: 2018 – Present Why: Drive more donations and reduce in person friction How: Roll out QR Codes to all important business areas transacting money. Quick Intro Into The Different Types Of Use Cases For QR Codes Free Text – Can add a small message or […]