This is my personal blog, offering insights, tips, predictions, frameworks, processes from twenty years of Marketing and Growth leadership and four years of running EMEA’s largest crowdfunding platform.
Recently I have sat in a number of remote pitches for a few clients and advising brands. It’s been tricky for remote pitchers, especially with tech issues. Something I have noticed is how badly the remote video conferencing tools are for two or more pitching and hosting meetings with a Q&A Read more…
2020 Has been a challenge for everyone, your career won’t slow down if you don’t let it, here are a few steps to taking ownership and control of your career for 2021.
Time management and getting everything done has always been difficult if we had the secret sauce we probably wouldn’t share it. Working agency side and looking after larger teams really did help to shape my priortisation, you often learn from mistakes but when you try and juggle numerous demands from Read more…
Each week I write a leaders letter (it’s a dedicated newsletter) for focus. It’s one action to take and one thing to work on every Monday morning. The leaders signed up are from Google, Facebook, EA, a number of venture capital companies, and startup founders. I am now twenty letters Read more…
This blog was prompted by speaking to a number of company founders and big company leadership teams. Here is the worst kept secret no-one wants to discuss at the moment: It might feel like they are not. It might feel like your organisation is set up to reward the political, Read more…
Yes I know you are probably shouting, Email newsletter fatigue and no more newsletters, however, I am subscribed to a huge number of newsletters and find these particularly useful on a daily basis. Here are the best Marketing Newsletters to consider subscribing to. Axios Axios newsletter is more than just Read more…
Talks at Google is a great resource, you can watch authors, actors, and bright ‘out of the box’ thinkers to help you think differently or learn new skills quickly. On their recent YouTube channel, Google showed their top 20 videos and I created the list with my must watch videos, Read more…
In my recent 7 brand classes Unknown – Noticed – Seen – Heard – Known – Loved – Hated there is a theme of being part of something or being known for something. Ideally for your brand or a stand out product, simply put this is when you know are you ahead Read more…
Here is a quick-fire list of the top 6 growth opportunities right now! iOS 14 app clips – go have a play & create QR Codes. Really dig into why QR codes are great, think more than scan-to-menu or scan-to-URL, think billboard actions & online to online, offline to online. Read more…
Attest launched their Brand Performance book this week, it’s a great snackable guide to thinking like a performance marketer and applying to brand marketing. Attest asked me to be part of the validate chapter, the TLDR validate is where you validate your idea with data and use test, learn, and Read more…