This is my personal blog, offering insights, tips, predictions, frameworks, processes from twenty years of Marketing and Growth leadership and four years of running EMEA’s largest crowdfunding platform.
In my work with Focus, I speak to a number of company leads, department heads and Heads of. I am asked a number of questions, I tend to bucket each question into a category or a theme. One recurring theme is “How do I get the most out of my Read more…
I have been creating a lot of action plans and reviewing a number of pitches and ideas recently. One of the biggest forms of frustration in business is the brainwave to idea to validate concept, some people just don’t have the right opportunity to presents, others don’t have the right Read more…
Recently I have seen fear has taken over. Not for the obvious pandemic reason, but, from fear of…. Doing something wrong, Fear of not knowing what will work, The fear of not delivering against aggressive goals, The fear of not trying something, The fear of missing an important deadline or Read more…
Recently Twitter co-founder and current CEO Jack Dorsey suggested that they would consider allowing users to bring your own algorithm to Twitter. On the surface this is not the worst idea, why? Users could decide what algorithm works for them (it should work more like filters) and what they would Read more…
2020 has had a number of interesting trends that have leaped out. Here is a list of interesting trends that you, your growth and innovation teams can consider or Marketing teams should get involved with Fitness: Health and fitness app installs increase 37% in H1 of 2020 – will you Read more…
Is it time you go on a content diet? We consume more content than ever before. I believe our daily scrolling now exceeds the height of the Eiffel Tower. We are bombarded with content, we cannot really get away from content of all shapes and sizes, quantity has overtaken quality, Read more…
Virtual meetings are tricky. They create team fatigue, they create greater MRS (meeting recovery syndrome), and without proper guidance or agreed principles, they often lose the zip and the punch required. The silent people on your next video call meeting are likely more frustrated with the format as they are Read more…
Recently I have sat in a number of remote pitches for a few clients and advising brands. It’s been tricky for remote pitchers, especially with tech issues. Something I have noticed is how badly the remote video conferencing tools are for two or more pitching and hosting meetings with a Q&A Read more…
2020 Has been a challenge for everyone, your career won’t slow down if you don’t let it, here are a few steps to taking ownership and control of your career for 2021.
Time management and getting everything done has always been difficult if we had the secret sauce we probably wouldn’t share it. Working agency side and looking after larger teams really did help to shape my priortisation, you often learn from mistakes but when you try and juggle numerous demands from Read more…