This is my personal blog, offering insights, tips, predictions, frameworks, processes from twenty years of Marketing and Growth leadership and four years of running EMEA’s largest crowdfunding platform.
With over two decades in Marketing, Growth and Product leadership roles, you typically develop your own internal framework for filtering agencies or criteria you use when working through onboarding an agency. This framework and series of questions are going to help you to filter through potential agencies and help to Read more…
Following on from the recent Deepcrawl The New Era of SEO Automation Event, here are a number of pieces of advice to build relationships and ensure you and your business have cross functional success and improve your business performance. General Advice SEO is not new – so most developers are Read more…
Communication is always the hardest element of any job. Especially when you are a manager or a leader of a business. Being able to: talk simply, write important updates, to cut through the noise on instant messages, to explain hard decisions, explaining the next action plan or importantly asking for Read more…
Podcasts exploded in 2020, it is likely the third step change for podcasts. 1st Chapter: The first was listening on the go on your desktop or your iPod. 2nd Chapter: The second was around 2018 when there was an explosion in better bluetooth headphones (many suggest it was the AirPods Read more…
2020 was difficult for everyone for many different reasons. Some companies have excelled others unfortunately have struggled. The world of brand and marketing has never been as challenging as it has today. I wanted to help Brand Leaders, CMO’s and startup founders for the upcoming year and different battleground we Read more…
As part of an upcoming project brand book 2021, I created a number of questions to ask brand leaders from many different industries. Following on from their answers, I created this list of questions for CMO’s and brand leaders to answer to ensure there are ahead of the curve and Read more…
Spotify has had something magical for a number of years. The wrap of the year. Super Smart It’s super smart, why? It’s completely personalised, it plays back what you already likely knew but will give you a couple of surprises, it reinforces what you thought, it explores your internal curiosity, Read more…
Kevin Gibbons from Re:Signal kindly asked me to join him on the Re:Signal podcast. Kevin and I have known each other for over a decade and have a good flowing chat around: My personal journey over two decades How important SEO was to my career How important SEO is even Read more…
I was lucky enough to be able to support Isolated Talks with two videos. Isolated talks is like TED talks from home, from isolation or lockdown, mine was recorded from lockdown 2 in London. It was suggested to me by a friend Simon Swan to record Hidden Leaders and Giles Read more…
In my work with Focus, I speak to a number of company leads, department heads and Heads of. I am asked a number of questions, I tend to bucket each question into a category or a theme. One recurring theme is “How do I get the most out of my Read more…