Categories
Blog

The Marketing Leaders Guide 2022 – My Answers

Each year I create a challenge to help fellow Marketers and Growth Professionals with a product where I bring together experts in the field and ask a series of questions to help build a better year ahead. (Check out last years challenge The Brand Book 2021) This year, I invited a number of Marketing Leaders […]

Categories
Blog

Microblog: Are You A Million Dollar Group Creator?

Are you in industry or work-related groups? Not just the meme group or LOL group with friends from home or full of family members who argue about everything?  Are you part of the professional movement towards chat-based groups that help recommend companies, agencies, vendors, quick solutions and then offer work and deals between each other? […]

Categories
Blog Coaching

New Department Leader Vision And Delivery Template

You Become The Marketing & Growth Leader Now What? There is a lot made of finding a new job at a new company and accepting a new senior role. It is daunting, there is a lot of change and typically you are building up to this change for weeks to months.  The Journey You join […]

Categories
Blog Coaching

Do You Have A Silent Mentor?

There are a number of people who silently mentor me from afar, they definitely do not know I exist and definitely wouldn’t know the impact they have had on my career and my life. These are what I and many others call a silent mentor.  I love learning from other businesses, I love listening and […]

Categories
Blog

Digitally Down

What’s Next After The Facebook Properties Struggles? Facebook obviously went down this week, it was fun for most (especially if you saw all the tweets), distressing for some and maybe reflective for a tiny amount of people.  Facebook and their properties going down for 6 hours shone a light on how much our real lives […]

Categories
Blog Coaching

Coaching Is A Tweaked Recipe Each Time

We are taught in business anything we can scale and ‘template’ is efficient.  Much of what we do is a copy or tweak of something we have performed previously.  We make a copy, sometimes we tweak it slightly and use it continually.  Rightly or wrongly the same cycle happens until it breaks or someone helps […]

Categories
Blog growth

Growth Framework To Build Out Your Growth Department

On a number of occasions, I have been asked how to build out a Growth team or department. Similar to most organisation design shifts, there is no perfect way, there is no perfect structure, however, it requires much planning and a breakdown of:  What you are trying to achieve,  What you believe you need to […]

Categories
Blog Growth Case Studies

Case Study – QR Codes Offline To Online

The TLDR Where: JustGiving – peer to peer fundraising platform When: 2018 – Present  Why: Drive more donations and reduce in person friction How: Roll out QR Codes to all important business areas transacting money. Quick Intro Into The Different Types Of Use Cases For QR Codes  Free Text – Can add a small message or […]

Categories
Blog Growth Case Studies

Growth Case Study: Checkout Optimisation

The TLDR Where: JustGiving – peer to peer fundraising platform When: 2017-2020 Why: Drive more donations and higher donation values How: Large scale A/B testing, collaboration between Growth SWOT team and Fintech team. The Full Growth Case Study 🚀 In my previous role as the Growth leader and Crowdfunding Business lead at the world’s largest […]

Categories
Blog marketing

Why The Superfan Is The Marketing Channel Many Just Don’t Know Exist

Marketing has far too many channels.  And far more than just social channels which many are blindly and naively chasing. We are at the point of channel saturation and so many Marketers struggle to be able to count the channels that are relevant, the channels that are going to help you to build awareness, build […]