Here are the points you need to know about buyable pins: Buy it now are approved by Pinterest (manually) Buy it now will appear in blue on the top right hand side The Buy it now button will only work on iOS (working on both iPads and iPhones) Buyable Pins will not appear and not on […]
Category: Blog
This is my personal blog, I offer insights, tips, predictions, frameworks, and processes from over twenty one years of leadership roles in Marketing, Product and Growth and five years of running EMEA’s largest peer-to-peer crowdfunding platform through the hyper-growth period.
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Facebook Instant Articles
Facebook Instant Articles will be great for storytellers and brands wanting to capture and delight audiences instantly and on the platform their audiences uses the most. Articles directly readable from the newsfeed will encourage more engagements (think more about publisher KPI’s like reads and then shares) of your articles in the most organic way. I […]
I was invited to be interviewed for Render Positives third video podcast. I really enjoyed their original podcast with ad legend Rory Sutherland (definitely check out his interview) and was great to be involved in this podcast. My interview was just over an hour (kindly edited by the RP team) and covers: Content marketing and […]
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Search London Organic Marketing Trends Deck
I was kindly invited to speak at the first #SearchLondon of 2015. The theme for the event was “trends in search in 2015” and had Googler Pierre Far as the second speaker. Pierre’s deck was named Google Indexing in 2015 and was really interesting for the tech SEO in me. It is always interesting to see/hear how […]
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My Favourite Podcasts
As many people who know I am a bit of a podcast geek and listen to too many per week. I am often asked what podcasts I would recommend so here are my go to listens. For Your Aural Pleasures: This American Life (same makers as Serial), TAL is just good listening, very good stories […]
I’m happy to announce I am going to speak alongside Google’s Pierre Far at Search London’s conference “Search Trends in 2015”. My talk is titled: “Upcoming Trends for Organic Marketing in 2015” and reflects 2014 and what the trends are going to be in Social Media, SEO and Content Marketing in 2o15. If you would […]
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Algorithms: Understand Why YouTube Is Broken
When you work online, you live and die by algorithm updates, it is particularly hard to explain how algorithms work, how they impact how your site works and how small changes can actually really hinder businesses. Most businesses have been fighting algorithms for over the last twelve years. It now impacts the everyday person more than […]
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My Content Marketing Predictions for 2015
Throughout my content marketing workshops and training courses this year, a number of CMO’s and business leads have asked me for my top content marketing predictions for 2015, so I wanted to put together my dedicated list for 2015 and beyond: Audio The rise and re-rise of podcasts will continue (thanks to serial) with supporting information […]
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Where content marketing is going in 2015
Content marketing has had a great 24 months or so, the last 12 months in particular has seen some the best content marketing to date and really has increased the status quo. I got in touch with 12 industry leaders (ranging from agency leads, directors of their own firms, publication heads and designers) and asked […]
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The State Of Organic Search Going Into 2015
Something that many people want to know at the end of each year is what is the state of play within your vertical. I created six questions that I would question myself and then (as you do) asked these questions to 13 of the smartest minds in organic search/SEO, ranging from independent consultants, to heads and […]