This is my personal blog, I offer insights, tips, predictions, frameworks, and processes from over twenty one years of leadership roles in Marketing, Product and Growth and five years of running EMEA’s largest peer-to-peer crowdfunding platform through the hyper-growth period.
It was a busy week at apple last week and apple CEO Tim Cook went on the PR and promo offensive for their recent product announcements. Cook obviously wanted to promote the latest iPhone and the largest phone to date the iPhone 6 plus, but was clearly pleased with the apple watch (their most personal […]
I recently announced I was hosting the content marketing training at BrightonSEO, I am also hosting the ecommerce content marketing training again for the upcoming Content Marketing Show. Both events are going to be held in Brighton. BrightonSEO Info: LOCATION: Brighton Dome DATE: September 11, 2014 TIME: 9:30 am – 3:30 pm The Content Marketing […]
I am proud to announce I am going to be hosting the BrightonSEO content marketing training course on September 11th. The course is designed for marketers and businesses who want to understand content marketing and for marketers who want to get the most out of content marketing campaigns. What I am going to cover: What is content […]
Unlike business pages – go to https://www.facebook.com/username/likes_other (obviously edit the username to yours) and remove/unlike any business pages you do not want to appear. Stop pressing the like button and actually comment more – you will have a better personal experience and will completely change your Facebook feed, the more likes the more flooded your […]
This is my latest deck, the deck was created to help marketeers and businesses understand what questions should be asked before starting a long term content marketing campaign. Flick through the deck and be prepared to answer honestly. The ten questions are just a taster of the typical questions I ask businesses before helping the business […]
Something that I have always been interested in is why we do certain things, especially when it comes to trust online. I wanted to understand the most relevant effects and behavioural influences, I reduced the long list down to the most relevant four: Anchoring Bias – We tend to rely too heavily on the […]
Everyone has different opinions of content marketing, especially depending on your background and the discipline you come from. What I wanted to do was to give you my content marketing beliefs: In slightly more depth Great content works – it all depends on your timing and seeding. Create content for “your” people – if you […]
Breaking news has always been a huge and important part of our culture, breaking news first is crucial for news broadcasters however accurate the end story is or is not. Change in times and platforms In more recent times, we have seen a large number of platforms being used and leveraged to break news or […]
Adidas case study: What a brazuca, 6 months planning & hour to hour calendar can achieve for the Brazil World Cup I love insights and windows into real time and social media marketing hubs, especially when large companies such as adidas plan for global sporting events such as this years World Cup. This Adage article includes: A […]
I was recently invited to speak at a Forwardww (a content specialist WPP sister agency). I was asked to concentrate and talk from an SEO point of view on the sales funnel and how to leverage content marketing. The event had some good speakers covering many subjects including leveraging big data, how content marketing is […]