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Blog marketing

What Is The Most Important Skill For Marketers?

Recently I have been asked about the most important skill for Marketers (more specifically in H2 2021) and my answer is simple…  Why? As a Marketer you will need to have bags of resilience:  When a campaign doesn’t quite land – you will need to show resilience. More channels are more work for most Marketing […]

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Blog

The Future State Podcast

Over the last month a friend Nick Walter and I have been recording a new podcast. The Future State podcast is 50 to 65 minutes of us talking about the future state of specific industries. We research each area, we discuss and debate the vertical and the key players and then we break down the […]

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Blog marketing

Anonymous Textline Failure?

Last year I set up Focus, which is a dedicated company culture and company strategy consultant.  My mission is to: fix the broken world of work.  Why? Many people have had negative experiences in business and they typically come down to two key elements, the workplace and the people. Unfortunately, businesses just don’t have the […]

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Blog growth

X of Y

Back in 2014, I was helping brands with their Marketing, typically either auditing existing teams and activities or helped to build our their department and work with teams on workshops and developing long term campaigns. In a recent googlemail search, I came across a deck I ran through and worked with a large travel company. […]

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Blog Business

The Invite Only Podcast

Over the past couple of weeks, a friend of mine Nick Walter (CEO of a Mixed Reality Company) and I have been recording a pilot podcast. This is an invite-only episode – we are not pushing out via the usual channels, we are looking for podcast fans to listen and feedback. FYI: The sound is […]

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Blog growth

5 Timeless Growth Videos

I am often asked for timeless videos to share with Growth advisory clients or their teams. So here are five I commonly share that doesn’t dive into tactics but will help open up different conversations and think a level up before diving into the tactical side of Growth: How to start a movement Why herding […]

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Blog

The 5 per cent – Vision

Vision is something that few people have the older they become. Vision is like being arty and being creative, I believe vision is often undone from you around the early teen years and the older you become the less you get chance to really use or exercise it – depending on home and work life. […]

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Blog marketing The Future Of Marketing

🀯 Everything As Experiences

Everything As Experiences 🀯 is the third theme in the future of marketing blog series. Everything as experiences is a way to think about the next move in Marketing and giving your customers real experiences they want to talk about, share and re-experience. There has been many things written about the third space, right now […]

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Blog marketing The Future Of Marketing

βœ‹ Everything As Contactless

As part of The Future of Marketing series, I took a dive into why billboards is a huge opportunity, the near future of marketing again. In this post, I dive into βœ‹ Everything As Contactless and the huge opportunity there is in contactless and innovating. βœ‹ Everything As Contactless  1/ Entertaining Experiences We will need to […]

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Blog marketing The Future Of Marketing

The Future Of Marketing – Peloton & Inspired Connected Fitness

As part of the Future Of Marketing series, I took a closer look at Peloton and how they built and developed much more than a product or a series of products, they recreate the brand, the luxury fitness at home category. Here are the slides from the broader presentation: Connected High End Fitness Trend Fitness […]