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Blog marketing The Future Of Marketing

✋ Everything As Contactless

As part of The Future of Marketing series, I took a dive into why billboards is a huge opportunity, the near future of marketing again. In this post, I dive into ✋ Everything As Contactless and the huge opportunity there is in contactless and innovating. ✋ Everything As Contactless  1/ Entertaining Experiences We will need to […]

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Blog marketing The Future Of Marketing

The Future Of Marketing – Peloton & Inspired Connected Fitness

As part of the Future Of Marketing series, I took a closer look at Peloton and how they built and developed much more than a product or a series of products, they recreate the brand, the luxury fitness at home category. Here are the slides from the broader presentation: Connected High End Fitness Trend Fitness […]

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Blog marketing The Future Of Marketing

The Future: Everything As A Billboard

In the recent The Future Of Marketing webinar I hosted, I recommended that we would see the future recycle a number of features and tactics we have experienced previously. I made a number of recommendations where I broke down the future and how to capitalise on it. In The Future Of Marketing blog series, I […]

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My Toolset & Tech Stack

As a CMO a day and half a week and company culture and strategy consultancy leader, I use a number of different tools to help keep on top of my work and help me to stay productive and on top of upcoming meetings and coaching sessions. I am often asked about what tools I use […]

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Filtering Agencies & Agency Criteria Framework

With over two decades in Marketing, Growth and Product leadership roles, you typically develop your own internal framework for filtering agencies or criteria you use when working through onboarding an agency. This framework and series of questions are going to help you to filter through potential agencies and help to select your right partner for […]

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Building Internal Relationships Advice & Tips

Following on from the recent Deepcrawl The New Era of SEO Automation Event, here are a number of pieces of advice to build relationships and ensure you and your business have cross functional success and improve your business performance. General Advice SEO is not new – so most developers are aware of the importance. Recommended […]

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Five Communication Tips For Leaders

Communication is always the hardest element of any job. Especially when you are a manager or a leader of a business. Being able to: talk simply, write important updates, to cut through the noise on instant messages, to explain hard decisions, explaining the next action plan or importantly asking for help are all essential elements […]

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Vodcasts Vs Podcasts

Podcasts exploded in 2020, it is likely the third step change for podcasts. 1st Chapter: The first was listening on the go on your desktop or your iPod. 2nd Chapter: The second was around 2018 when there was an explosion in better bluetooth headphones (many suggest it was the AirPods that gave podcasts another explosion) […]

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The Brand Book 2021

2020 was difficult for everyone for many different reasons. Some companies have excelled others unfortunately have struggled. The world of brand and marketing has never been as challenging as it has today. I wanted to help Brand Leaders, CMO’s and startup founders for the upcoming year and different battleground we are all entering. I reached […]

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The Questions For CMO’s & Brand Leads To Answer in 2021.

As part of an upcoming project brand book 2021, I created a number of questions to ask brand leaders from many different industries. Following on from their answers, I created this list of questions for CMO’s and brand leaders to answer to ensure there are ahead of the curve and the many obstacles we will […]