This is my personal blog, offering insights, tips, predictions, frameworks, processes from twenty years of Marketing and Growth leadership and four years of running EMEA’s largest crowdfunding platform.
I was kindly invited to speak at the first #SearchLondon of 2015. The theme for the event was “trends in search in 2015” and had Googler Pierre Far as the second speaker. Pierre’s deck was named Google Indexing in 2015 and was really interesting for the tech SEO in me. It is Read more…
As many people who know I am a bit of a podcast geek and listen to too many per week. I am often asked what podcasts I would recommend so here are my go to listens. For Your Aural Pleasures: This American Life (same makers as Serial), TAL is just Read more…
I’m happy to announce I am going to speak alongside Google’s Pierre Far at Search London’s conference “Search Trends in 2015”. My talk is titled: “Upcoming Trends for Organic Marketing in 2015” and reflects 2014 and what the trends are going to be in Social Media, SEO and Content Marketing Read more…
When you work online, you live and die by algorithm updates, it is particularly hard to explain how algorithms work, how they impact how your site works and how small changes can actually really hinder businesses. Most businesses have been fighting algorithms for over the last twelve years. It now impacts Read more…
Throughout my content marketing workshops and training courses this year, a number of CMO’s and business leads have asked me for my top content marketing predictions for 2015, so I wanted to put together my dedicated list for 2015 and beyond: Audio The rise and re-rise of podcasts will continue (thanks Read more…
Content marketing has had a great 24 months or so, the last 12 months in particular has seen some the best content marketing to date and really has increased the status quo. I got in touch with 12 industry leaders (ranging from agency leads, directors of their own firms, publication Read more…
Something that many people want to know at the end of each year is what is the state of play within your vertical. I created six questions that I would question myself and then (as you do) asked these questions to 13 of the smartest minds in organic search/SEO, ranging from Read more…
It was a busy week at apple last week and apple CEO Tim Cook went on the PR and promo offensive for their recent product announcements. Cook obviously wanted to promote the latest iPhone and the largest phone to date the iPhone 6 plus, but was clearly pleased with the Read more…
I recently announced I was hosting the content marketing training at BrightonSEO, I am also hosting the ecommerce content marketing training again for the upcoming Content Marketing Show. Both events are going to be held in Brighton. BrightonSEO Info: LOCATION: Brighton Dome DATE: September 11, 2014 TIME: 9:30 am – Read more…
I am proud to announce I am going to be hosting the BrightonSEO content marketing training course on September 11th. The course is designed for marketers and businesses who want to understand content marketing and for marketers who want to get the most out of content marketing campaigns. What I am going Read more…