This is my personal blog, offering insights, tips, predictions, frameworks, processes from twenty years of Marketing and Growth leadership and four years of running EMEA’s largest crowdfunding platform.
Unlike business pages – go to https://www.facebook.com/username/likes_other (obviously edit the username to yours) and remove/unlike any business pages you do not want to appear. Stop pressing the like button and actually comment more – you will have a better personal experience and will completely change your Facebook feed, the more Read more…
This is my latest deck, the deck was created to help marketeers and businesses understand what questions should be asked before starting a long term content marketing campaign. Flick through the deck and be prepared to answer honestly. The ten questions are just a taster of the typical questions I ask Read more…
Something that I have always been interested in is why we do certain things, especially when it comes to trust online. I wanted to understand the most relevant effects and behavioural influences, I reduced the long list down to the most relevant four: Anchoring Bias – We tend to Read more…
Everyone has different opinions of content marketing, especially depending on your background and the discipline you come from. What I wanted to do was to give you my content marketing beliefs: In slightly more depth Great content works – it all depends on your timing and seeding. Create content for Read more…
Breaking news has always been a huge and important part of our culture, breaking news first is crucial for news broadcasters however accurate the end story is or is not. Change in times and platforms In more recent times, we have seen a large number of platforms being used and Read more…
Adidas case study: What a brazuca, 6 months planning & hour to hour calendar can achieve for the Brazil World Cup I love insights and windows into real time and social media marketing hubs, especially when large companies such as adidas plan for global sporting events such as this years Read more…
I was recently invited to speak at a Forwardww (a content specialist WPP sister agency). I was asked to concentrate and talk from an SEO point of view on the sales funnel and how to leverage content marketing. The event had some good speakers covering many subjects including leveraging big Read more…