You have likely been told about the way of measuring company success, you have likely been recommended the book “measure what matters” or heard about how Google and numerous startups love the OKR model. You might have even been sent this John Doer video on OKRs and thought it seems smart. Here’s the BUT: If […]
Have you ever wondered how some newsletter writers gain thousands of followers? Or ever wondered how a podcast has a huge leap in listeners and you are recommended their podcast constantly? These are just two of the important formula to uncover when trying to reverse engineer how these are working so well and then enables […]
In a recent advisory project, I wanted to show how the world of content consumption and creation has greatly shifted. Many on the project only considered their own thoughts and journeys and I broke down different user types and consumers we have to serve in consumer business. The five types of consumers are: Research For […]
Over the past couple of weeks, a friend of mine Nick Walter (CEO of a Mixed Reality Company) and I have been recording a pilot podcast. This is an invite-only episode – we are not pushing out via the usual channels, we are looking for podcast fans to listen and feedback. FYI: The sound is […]
I have been creating a lot of action plans and reviewing a number of pitches and ideas recently. One of the biggest forms of frustration in business is the brainwave to idea to validate concept, some people just don’t have the right opportunity to presents, others don’t have the right partner. I call this the […]
Recently Twitter co-founder and current CEO Jack Dorsey suggested that they would consider allowing users to bring your own algorithm to Twitter. On the surface this is not the worst idea, why? Users could decide what algorithm works for them (it should work more like filters) and what they would like to see. I imagine […]
Is it time you go on a content diet? We consume more content than ever before. I believe our daily scrolling now exceeds the height of the Eiffel Tower. We are bombarded with content, we cannot really get away from content of all shapes and sizes, quantity has overtaken quality, it’s a battleground; the good, […]
Virtual meetings are tricky. They create team fatigue, they create greater MRS (meeting recovery syndrome), and without proper guidance or agreed principles, they often lose the zip and the punch required. The silent people on your next video call meeting are likely more frustrated with the format as they are with the same people talking […]
Recently I have sat in a number of remote pitches for a few clients and advising brands. It’s been tricky for remote pitchers, especially with tech issues. Something I have noticed is how badly the remote video conferencing tools are for two or more pitching and hosting meetings with a Q&A element. I have been on […]
Time management and getting everything done has always been difficult if we had the secret sauce we probably wouldn’t share it. Working agency side and looking after larger teams really did help to shape my priortisation, you often learn from mistakes but when you try and juggle numerous demands from mundane tasks, challenging people issues […]