Back in 2014, I was helping brands with their Marketing, typically either auditing existing teams and activities or helped to build our their department and work with teams on workshops and developing long term campaigns. In a recent googlemail search, I came across a deck I ran through and worked Read more…
I am often asked for timeless videos to share with Growth advisory clients or their teams. So here are five I commonly share that doesn’t dive into tactics but will help open up different conversations and think a level up before diving into the tactical side of Growth: How to Read more…
2020 has had a number of interesting trends that have leaped out. Here is a list of interesting trends that you, your growth and innovation teams can consider or Marketing teams should get involved with Fitness: Health and fitness app installs increase 37% in H1 of 2020 – will you Read more…
2020 Has been a challenge for everyone, your career won’t slow down if you don’t let it, here are a few steps to taking ownership and control of your career for 2021.
In my recent 7 brand classes Unknown – Noticed – Seen – Heard – Known – Loved – Hated there is a theme of being part of something or being known for something. Ideally for your brand or a stand out product, simply put this is when you know are you ahead Read more…
Here is a quick-fire list of the top 6 growth opportunities right now! iOS 14 app clips – go have a play & create QR Codes. Really dig into why QR codes are great, think more than scan-to-menu or scan-to-URL, think billboard actions & online to online, offline to online. Read more…
Attest launched their Brand Performance book this week, it’s a great snackable guide to thinking like a performance marketer and applying to brand marketing. Attest asked me to be part of the validate chapter, the TLDR validate is where you validate your idea with data and use test, learn, and Read more…
As a big podcast fan and listener, I am often asked for recommendations and podcasts well worth listening to: Let’s Talk Marketing – great guests and in-depth discussions around Marketing and making it work for businesses of all sizes. Shiny New Object – a Marketing Podcast – short-form podcast from Read more…
I recently went to the dentist for a chipped tooth, it started when we were in the middle of lockdown and unsurprisingly it is actually difficult to book a dentist appointment. The dentist was very well prepared for everything that was happening. You rightly had to wear a mask, you Read more…
Find out how to apply the 9p’s to your departments action plan and offer a centralised way of delivering a great process each quarter