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Blog marketing The Future Of Marketing

The Marketing Leaders Guide To Thrive in 2023

Each year I reach out to industry experts, former colleagues and respected leaders (from CEOs, founders, consultants, CMOS and specialists) to help Marketing & Growth leads to improve the year ahead, with so many challenges, many channel changes, budget constraints, headcount freezes and returning to work to kick off the year after mass layoffs, it […]

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Blog marketing

Reviewing How Brands Tackled Black Friday & Cyber Weekend

Marketing publication Marketing Beat asked my opinion on what brands did right and did wrong on Black Friday and Cyber Monday went, here were my complete answers: Done Right  Relevant Over All: Some took the opportunity to push deals across the most-relevant channels rather than spray and pray across every channel  Experimentation: Some companies experimented with TikTok […]

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Blog marketing

Major Rebrands Evaluated

Marketing Publication Marketing Beat asked me to review the rebrands of six UK brands, from British institute John Lewis to price comparison Go Compare and suggest if the rebrand was needed and will it be effective. John Lewis John Lewis rebrand really is a repositioning, like most traditional brands there comes a time you need […]

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Blog marketing

How Supermarkets Have Failed Customers With Their Loyalty Schemes

Recently I was was to add my comments for Cara Houlton’s Grocery Gazette article on how supermarkets are reducing rewards and increasing their spend thresholds, whether is it a wise or damaging move for retailers (read here with supermarket chain spokespeople comments) and what will be the knock on effects of these decisions. Here are […]

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Blog marketing

Ways To Rethink Creating Another Company Podcast  

So you are thinking about a company or branded podcast, there is a lot to know. Firstly, Podcasts Are Hard! Podcasts are an exploding category, with thousands of shows being added each week. I’ve had two podcasts (the future state of podcast and fixing the broken world of work) and you’d be amazed how hard […]

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Blog marketing The Future Of Marketing

Could The Future Of Marketing Departments Be Smaller Squads, Not Larger Teams? 

I recently wrote about my experience with (units) squads, I have worked in and with three organisations that embraced the smaller, more agile approach to problem-solving and with some of the successes I was asked: Do I think is this the future of business and org design?  Or was it the future of Marketing?  The […]

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Blog marketing

How To Build Units – Squads, SWATs, Tribes

Many businesses are reassessing how their business actually operates, whether that’s down to performance, a pending recession or a need to shake up the company. It’s Not New: Quite a few leaders I have spoken to and spoken with over the last few weeks are looking specifically at squads. Squads are smaller units with very […]

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Blog Coaching marketing

The 11 Essential Marketing Lessons I Coach To (Almost) Every Marketing Leader

Here are the 11 lessons I provide to every marketing leader in my marketing coaching sessions. Elevate The Importance Of Marketing And/Or Growth 📕 It isn’t until you create something formal and well thought through like a Marketing plan (of action), a Growth Playbook or “bible” that your discipline will gain the level of importance […]

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Blog marketing

How Marmite, Cadbury’s Creme Egg & Walkers Crisps Lead Divisive Brand Campaigns

Marketing Beat asked me for my take on Walkers Crisps, Cadbury’s Creme Egg and Marmite’s marketing tactic of being divisive to connect with their audience. Here are my full comments Marmite Marmite has led the way for brands to lean into what their customers know and think about them. Marmite keeping Love It or Hate […]

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Blog marketing

Love Island 2022 – Will Love Island bring success to the brands sponsoring the show?

Marketing Beat asked me to discuss Love Island 2022: The questions were: Will Love Island bring success to the brands who are sponsoring the show? And to add comment on influencer marketing in light of the various brands (eBay, WKD, Emmi Caffee Latte) sponsoring Love Island and the recent Emplify research that found that British […]