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Blog The Future Of Marketing

What Marketing & Business Leaders Need To Take Away From The Latest CIM Research πŸ”¬Β 

Retail Gazette’s new publication Marketing Beat recently asked for my comment on the latest CIM research. Read the write up here. The research is a deep dive into the fears of marketers. I offer what the research suggests and what you can do proactively to own and guide your company and consumers for a brighter […]

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What Is The Potential Impact For Marketers Of Elon Musk’s Purchase Of Twitter

I was recently asked for comment on Retail Gazette’s (on their new site Marketing Beat) take on Elon Musk’s purchase of Twitter and its impact on Marketers. Read the piece here. Or here were my full comments: Elon Musk has not really shown his cards (yet) and suggested how he wants to drive the business […]

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The Important Lessons – Marketing & Finance Partnership Lessons

LinkedIn can be a fascinating platform, recently there was an interesting debate around “your job is marketing not finance“. This is an age-old debate, whether you as a Marketing lead need to be good at finance or be on top of the finance side. I have been lucky across my career, I have worked with […]

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Why The Superfan Is The Marketing Channel Many Just Don’t Know Exist

Marketing has far too many channels.  And far more than just social channels which many are blindly and naively chasing. We are at the point of channel saturation and so many Marketers struggle to be able to count the channels that are relevant, the channels that are going to help you to build awareness, build […]

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marketing The Future Of Marketing

Building The Future Of Marketing & Growth Departments & Offerings

In many businesses, you hit a certain size and you become more reactive to change, you become more reactive to channels and your appetite to place large bets reduce, you end up playing it safe and slowly copying or placing last.  Here are a few thoughts on the future of Marketing and Growth and why […]

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What Is The Most Important Skill For Marketers?

Recently I have been asked about the most important skill for Marketers (more specifically in H2 2021) and my answer is simple…  Why? As a Marketer you will need to have bags of resilience:  When a campaign doesn’t quite land – you will need to show resilience. More channels are more work for most Marketing […]

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Anonymous Textline Failure?

Last year I set up Focus, which is a dedicated company culture and company strategy consultant.  My mission is to: fix the broken world of work.  Why? Many people have had negative experiences in business and they typically come down to two key elements, the workplace and the people. Unfortunately, businesses just don’t have the […]

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Blog marketing The Future Of Marketing

🀯 Everything As Experiences

Everything As Experiences 🀯 is the third theme in the future of marketing blog series. Everything as experiences is a way to think about the next move in Marketing and giving your customers real experiences they want to talk about, share and re-experience. There has been many things written about the third space, right now […]

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Blog marketing The Future Of Marketing

βœ‹ Everything As Contactless

As part of The Future of Marketing series, I took a dive into why billboards is a huge opportunity, the near future of marketing again. In this post, I dive into βœ‹ Everything As Contactless and the huge opportunity there is in contactless and innovating. βœ‹ Everything As Contactless  1/ Entertaining Experiences We will need to […]

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Blog marketing The Future Of Marketing

The Future Of Marketing – Peloton & Inspired Connected Fitness

As part of the Future Of Marketing series, I took a closer look at Peloton and how they built and developed much more than a product or a series of products, they recreate the brand, the luxury fitness at home category. Here are the slides from the broader presentation: Connected High End Fitness Trend Fitness […]