Ecommerce Content Marketing Tools & Great Content Examples

Hey guys, thanks for attending the content marketing workshop, I hope you got a number of ideas from it and can look to do something different for your next campaigns.

If you would like any specific information please email me at danny@dannydenhard.com

Thanks,

Danny

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Competitor Analysis Tools

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• SimilarWeb  

• Alexa

• Quantcast

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Content Marketing inspiration tools

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• Bottlenose / Bottlenose Sonar

• Buffer

• Sub reddits 

• LinkedIn Pulse & Today

• Buzzfeed

• Upworthy

• Viralnova

• Buzzsumo (example search)

• Zite

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Social Media Tools

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Social Media Tools

• Twitter Insights

• Followerwonk

• Socialbro

• Socialbakers

• Facebook insights

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What your friends share

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• Swayy

• Nuzzel (nuzzel.com/username)

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Alternative Brands

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• Sports: Warrior, Squawka, BT Sports, UFC
• Finance: MahiFX
• Travel: AirBnB
• Risque: Pornhub, Paddy Power
• Others: Beats by Dre (now Apple), Buffer Blog
• Email products: NYT Times Cooking, The Equaliser (RIP)

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Great content marketing – video

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• HBR Video – 5 porter’s forces: http://po.st/5porters 
• Follow The Frog – http://po.st/ftfrog 
• Chipotle http://po.st/scarecrow 
• Fall Out Boy Video – http://po.st/fobinsta

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Great content marketing – football

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• BBC World Cup – http://po.st/wcintro 
• World Cup of everything – http://po.st/wsjworldcup 
• Matchstory / PA – http://po.st/matchstory

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Great content marketing – business

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• Staples Business Hub – http://po.st/staples
• WSJ billion club – http://po.st/billiondollarclub
• Bigger: Lego Movie – http://po.st/legomovie 
• GoPro – http://po.st/goprocamera

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Quotes:

• “Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou

 

• Not everything that counts can be counted. And not everything that can be counted, counts” – Albert Einstein

 

• Give them [the audience][/the] what they want, when the want it, in the form they want it in…- Kevin Spacey

 

The movie on marketing and energy drink as discussed “Syrup”

Content Marketing Decks to check out

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