If you were to break down Marketing you would be able to break down Marketing into a simple list.
For someone who has worked in Marketing for twenty years, Marketing has always had the same foundations.
It has always had the same core pillars to succeed and can be broken down into just a handful of things.
- The action
- The problem
- The product
- The content
- The company
- The industry
- The vertical
- The opportunity
- The next step
Marketers have struggled to communicate their action plans and ‘the why’ they are recommending their list of tactics and actions.
Many Marketing Leaders have stepped too far away or are too close to management teams to really break down Marketing into its simplest form and then struggled to communicate why they are going to take specific actions. This erodes trust quickly.
As I mentioned in RIP to the CMO role (deck embedded below), this has to change.
The next time you look to explain and demonstrate what Marketing is and what you (and your team) are looking to achieve, this is a list you can run through and explain and build out underneath these headings.
This might seem simple however by having these as subcategory headings you will enable the whole organisation to understand and get behind your Marketing streams.
Next time you want to build out your quarterly plan or annual action plan consider how you integrate this with my 9p’s process: Problem, Pick, Plan, Prepare, Predict, Present, Preview, Prove, Proof
Lastly, if you are building out only one skill for your Marketing team, ensure it is resilience.