Here is a quick-fire list of the top 6 growth opportunities right now! iOS 14 app clips – go have a play & create QR Codes. Really dig into why QR codes are great, think more than scan-to-menu or scan-to-URL, think billboard actions & online to online, offline to online. FWIW you can trigger and action: SMS Email URL Download something Pay (buy) + Many more Sign in with… Google, Sign in with Apple (move Read more…
Attest launched their Brand Performance book this week, it’s a great snackable guide to thinking like a performance marketer and applying to brand marketing. Attest asked me to be part of the validate chapter, the TLDR validate is where you validate your idea with data and use test, learn, and iterate to refrain your brand or brand offering. This week we ran a virtual launch party (yes it’s 2020 we did it virtually) and each Read more…
As a big podcast fan and listener, I am often asked for recommendations and podcasts well worth listening to: Let’s Talk Marketing – great guests and in-depth discussions around Marketing and making it work for businesses of all sizes. Shiny New Object – a Marketing Podcast – short-form podcast from UK businesses typically from not just the biggest and most well-known agencies and in-house companies. Worth a listen if you want to hear stories on Read more…
I recently went to the dentist for a chipped tooth, it started when we were in the middle of lockdown and unsurprisingly it is actually difficult to book a dentist appointment. The dentist was very well prepared for everything that was happening. You rightly had to wear a mask, you had to sanitise your hands, you had a designated seating area with where you could sit and where you could not. There was a designated Read more…
The Netflix culture book as many people is pitching it is a great read and good insight into a company that clearly thrives from high performance and understanding their mission of what is good for the consumer is good for Netflix. The book is filled with antidotes from current employees and ex-staff doing a good job by putting across a balanced side to how Netflix is great for some and not an environment for others. Read more…
Having recent decisions with leaders and writing my weekly Focus Leaders Letters newsletter, I have been thinking about which are the priceless skills to have in the modern-day office. Here are the 9 skills I believe are priceless and essential today and for the foreseeable future. Making Complicated Things Simple. Being able to breakdown the complex into simple and understandable is priceless. The old saying if you cannot explain to a six-year-old, you don’t know Read more…
Something I think about too much is future seeing, this is where you look into the future and consider the next areas we will see development in or themes we have to invest in early before many others go into. As a Marketing and business leader, this has helped me be a step ahead, I pride myself on having a growth mindset to test, learn and iterate and consider how to be there first, to Read more…
Where are you and your brand placed? This is probably the question that is ignored the most by senior marketers and many business leaders. One of my motto’s is always be marketing (no marketing = no-one will know you or remember you), always be auditing (if you do not know what you need to optimise and where you need to improve you are losing). Understanding where you are and what you need to do from Read more…
The last few months have been hard for everyone, many managers have had the hardest time, supporting their teams and supporting themselves through the crisis. There has been no guide on how to handle this situation or be great for everyone. The last couple of months have been difficult, there have been reduced team sizes, furloughing and redundancies alongside having to be scrappy, survive and drive the company forward and no doubt you have had Read more…
