BrightonSEO content marketing

Catch My Training At The Content Marketing Show & BrightonSEO

I recently announced I was hosting the content marketing training at BrightonSEO, I am also hosting the ecommerce content marketing training again for the upcoming Content Marketing Show. Both events are going to be held in Brighton. BrightonSEO Info: LOCATION: Brighton Dome DATE: September 11, 2014 TIME: 9:30 am – 3:30 pm The Content Marketing Show: LOCATION: Old Ship – Kings Rd Brighton DATE: November 4, 2014 TIME: 9:30 am – 3:30 pm The last Read more…

BrightonSEO Content Marketing Training

I am proud to announce I am going to be hosting the BrightonSEO content marketing training course on September 11th. The course is designed for marketers and businesses who want to understand content marketing and for marketers who want to get the most out of content marketing campaigns. What I am going to cover: What is content marketing What’s a good content marketing strategy look like? What’s a good content idea look like? What are shortcuts and Read more…

Facebook newsfeed edit

Reclaim Your Facebook Newsfeed Back In 5 Easy Steps

Unlike business pages – go to https://www.facebook.com/username/likes_other (obviously edit the username to yours) and remove/unlike any business pages you do not want to appear. Stop pressing the like button and actually comment more – you will have a better personal experience and will completely change your Facebook feed, the more likes the more flooded your feed gets. If you have friends with very contrasting views to you and constantly post updates and like(s) very different Read more…

10 Questions You Should Ask Yourself & Your Business Before Starting Content Marketing

This is my latest deck, the deck was created to help marketeers and businesses understand what questions should be asked before starting a long term content marketing campaign. Flick through the deck and be prepared to answer honestly. The ten questions are just a taster of the typical questions I ask businesses before helping the business decide how to proceed with the right content marketing strategy for them specifically. After these ten questions, would you say Read more…

Behavioural economics

The 4 Take Away’s From Behavioural Economics

  Something that I have always been interested in is why we do certain things, especially when it comes to trust online. I wanted to understand the most relevant effects and behavioural influences, I reduced the long list down to the most relevant four: Anchoring Bias – We tend to rely too heavily on the first piece of information seen – for me this is ultra applicable to SEO, especially true when we are looking Read more…

My Content Marketing Beliefs

Everyone has different opinions of content marketing, especially depending on your background and the discipline you come from. What I wanted to do was to give you my content marketing beliefs: In slightly more depth Great content works – it all depends on your timing and seeding. Create content for “your” people – if you cannot create content for your core demographic your content is automatically to generic. You have to understand local TV to Read more…

Steven Gerrard Instagram announcement

Breaking News & The New Use of Instagram

Breaking news has always been a huge and important part of our culture, breaking news first is crucial for news broadcasters however accurate the end story is or is not. Change in times and platforms In more recent times, we have seen a large number of platforms being used and leveraged to break news or announce news updates. Over the last five years we have seen Twitter used regularly to announce updates, we saw YouTube Read more…

Adidas Social Media World Cup Case Study

Adidas case study: What a brazuca, 6 months planning & hour to hour calendar can achieve for the Brazil World Cup I love insights and windows into real time and social media marketing hubs, especially when large companies such as adidas plan for global sporting events such as this years World Cup. This Adage article includes: A look at the 40 strong real-time marketing hub in Rio, watching the games on 3 TV screens Adidas had screens Read more…

What part of the sales funnel is your content and content marketing

I was recently invited to speak at a Forwardww (a content specialist WPP sister agency). I was asked to concentrate and talk from an SEO point of view on the sales funnel and how to leverage content marketing. The event had some good speakers covering many subjects including leveraging big data, how content marketing is playing a large part of Amex holidays growth and what take aways can we use from print media. As SEO Read more…