My Content Marketing Beliefs

Everyone has different opinions of content marketing, especially depending on your background and the discipline you come from. What I wanted to do was to give you my content marketing beliefs: In slightly more depth Great content works – it all depends on your timing and seeding. Create content for “your” people – if you cannot create content for your core demographic your content is automatically to generic. You have to understand local TV to Read more…

Steven Gerrard Instagram announcement

Breaking News & The New Use of Instagram

Breaking news has always been a huge and important part of our culture, breaking news first is crucial for news broadcasters however accurate the end story is or is not. Change in times and platforms In more recent times, we have seen a large number of platforms being used and leveraged to break news or announce news updates. Over the last five years we have seen Twitter used regularly to announce updates, we saw YouTube Read more…

Adidas Social Media World Cup Case Study

Adidas case study: What a brazuca, 6 months planning & hour to hour calendar can achieve for the Brazil World Cup I love insights and windows into real time and social media marketing hubs, especially when large companies such as adidas plan for global sporting events such as this years World Cup. This Adage article includes: A look at the 40 strong real-time marketing hub in Rio, watching the games on 3 TV screens Adidas had screens Read more…

What part of the sales funnel is your content and content marketing

I was recently invited to speak at a Forwardww (a content specialist WPP sister agency). I was asked to concentrate and talk from an SEO point of view on the sales funnel and how to leverage content marketing. The event had some good speakers covering many subjects including leveraging big data, how content marketing is playing a large part of Amex holidays growth and what take aways can we use from print media. As SEO Read more…