Adidas Social Media World Cup Case Study

Adidas case study: What a brazuca, 6 months planning & hour to hour calendar can achieve for the Brazil World Cup I love insights and windows into real time and social media marketing hubs, especially when large companies such as adidas plan for global sporting events such as this years World Cup. This Adage article includes: A look at the 40 strong real-time marketing hub in Rio, watching the games on 3 TV screens Adidas had screens Read more…

What part of the sales funnel is your content and content marketing

I was recently invited to speak at a Forwardww (a content specialist WPP sister agency). I was asked to concentrate and talk from an SEO point of view on the sales funnel and how to leverage content marketing. The event had some good speakers covering many subjects including leveraging big data, how content marketing is playing a large part of Amex holidays growth and what take aways can we use from print media. As SEO Read more…