Recent Clients

Oxford International 

Role: Growth Advisor

Who? A PE-backed hybrid education provider helping international students find suitable courses within the UK and through British universities online. 

When? 2022 – 2023

Why Me? Oxford International was evolving its offering so a sales-led business to a product-led business that was given by a new Growth and Product offering. 

Brought in by the new CMO. 


  • I drove the direct-to-consumer education offering for Oxford International Digital Institute, enabling students from around the world to find the best in-person or online courses 
  • Built out the Growth team focusing on identifying core markets to target, helped with the hiring process and which channels to focus on. Including expanding into the Chinese market 
  • Supported brand new CMS tender and the roll-out of HubSpot and then helped the hiring of a CRM lead to drive adoption and automate user workflows
  • Created the Product department, processes and best practices. I trained and coached the Product lead to build the agile digital products 
  • Helped the CMO build out her long-term strategy, 5-year budget planning, creating board presentations and identified LLMs & AI opportunities to be built and integrated into the future 


Role: Advisor 

Who? Europe’s leading peer-to-peer collection platform.

When? 2022 – 2023

Why Me? Leetchi were preparing themselves post-acquisition for a new pricing structure. Leetchi needed someone who had rolled this out across a global business and someone who knew the peer-to-peer space. The objective was to retain repeat users and communicate new pricing plans and align Marketing & Product to new Department Plans and Roadmaps

Brought in by the Founder & C-Suite 

Project Overview 

  • Review the pricing structure project and oversee pricing changes 
  • Review Marketing & Product campaigns for 2023 and recommend new  Product improvements to align with new pricing 
  • Advised CPO on their roadmap and core missing features 
  • Advised CMO on their Marketing and comms plan 
  • Prepared C-Suite for new pricing rollout and help shape the board plans 


Role: Interim CMO 

Who? The private network and art marketplace. Where art lovers and investors buy luxury art from Bansky, Lorenzo Quinn, David Hockey, Andy Warhol, Damien Hirst & Roy Liechtenstein. 

When: October 2020 – August 2021

Why Me? MyArtBroker was maturing as a business and required an operationally savvy CMO to develop its long-term company-wide strategy, and departmental plans and train & coach its Marketing Department. 

Brought in by Co-Founders


  • Set long-term Marketing Strategy 
  • Train and coach MD 
  • Set up leadership team operating cadence 
  • Pricing review 
  • Outline pricing index and valuing tool (MyPortifilio) allowing art collectors and investors to value their existing art collection and sell at the best prices 
  • Set up PQLs, SQLs & MQLs and set up automation and sales enablement 
  • Hiring key roles within Marketing and Sales 
  • New website migration