Twitter Training

  • Introduction to Twitter
  • Twitter for Businesses
  • Why the popularity
  • Broadcast vs engagement
  • How twitter works
    • The basics
    • The advanced
  • Etiquette on Twitter
  • Following and who to follow as your brand
  • Engaging your audience
  • Brand building for you on Twitter
  • Content strategy
  • Your tweeting style
  • How to drive visitors to your branded destinations
  • Crisis management
  • Your competitors on Twitter
  • How to leverage your competitors
  • Direct communications – DM vs @replies
  • Lead generation on Twitter
  • Essential third party tools and applications
  • Potential legal implications
  • Creating and defining goals for Twitter
  • Achieving your company KPI
  • Leveraging Twitter for marketing and SEO
  • Pay to play on Twitter
    • Promoted tweets
    • Promoted trends
    • Promoted accounts
    • Twitter analytics

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