As part of an upcoming project brand book 2021, I created a number of questions to ask brand leaders from many different industries. Following on from their answers, I created this list of questions for CMO’s and brand leaders to answer to ensure there are ahead of the curve and the many obstacles we will […]
2020 has had a number of interesting trends that have leaped out. Here is a list of interesting trends that you, your growth and innovation teams can consider or Marketing teams should get involved with Fitness: Health and fitness app installs increase 37% in H1 of 2020 – will you be looking at physical or […]
Something I think about too much is future seeing, this is where you look into the future and consider the next areas we will see development in or themes we have to invest in early before many others go into. As a Marketing and business leader, this has helped me be a step ahead, I […]