I’m happy to announce I was asked to be part of my own chapter for Attest’s The Performance Brand book.
The book is running through how a brand can learn from a performance approach and really put data and insights at the forefront of their branding campaigns. I was more than happy to discuss a previous campaign we ran at JustGiving, running radio ads to increase the awareness of the JustGiving Crowdfunding brand and have a CTA of creating a page for people who needed support from their friends, family, their local community and potentially strangers.
A little tip: In the coming months I predict audio will be a huge part of branded activity, especially with the multiple options and improving reporting, targeting and insights available. Probably a good idea to check out your audio options.
You are invited:
To join the virtual book launch in September 2020. Follow this link and sign up. Thanks and look forward to seeing you there (virtually of course).