Marketing Publication Marketing Beat asked me to review the rebrands of six UK brands, from British institute John Lewis to price comparison Go Compare and suggest if the rebrand was needed and will it be effective. John Lewis John Lewis rebrand really is a repositioning, like most traditional brands there comes a time you need […]
As part of an upcoming project brand book 2021, I created a number of questions to ask brand leaders from many different industries. Following on from their answers, I created this list of questions for CMO’s and brand leaders to answer to ensure there are ahead of the curve and the many obstacles we will […]
Where are you and your brand placed? This is probably the question that is ignored the most by senior marketers and many business leaders. One of my motto’s is always be marketing (no marketing = no-one will know you or remember you), always be auditing (if you do not know what you need to optimise […]