Here are six common recommendations I make in my coaching to Department leads taking on or taking over new disciplines or new teams and the ways of working. Skip Meetings – Set up skip meetings. Skip meetings can seem daunting to both you and a team member with the team however it is a great […]
Almost every Marketing or Growth leader is struggling with connecting with the rest of the c-suite with the successes of Marketing and Growth activities. Why? Very often this is down to the understanding of channels, the impact these channels are having and often why certain channels are used. Frequently this is down to the level […]
In the UK Lilt was a popular drink for 50 years, particularly popular in my generation (90’s baby) with its totally tropical taste. Coca-Cola announced Lilt was being moved under Fanta brand umbrella and being renamed Fanta Fanta Pineapple & Grapefruit. Marketing Beat got in touch and asked me to let them know my thoughts […]
Here are the five themes that have occurred across my coaching in 2022, especially in Q4 of 2022 and hints at how to tackle the five themes. 1 – Confidence 📉 Almost everyone is struggling, with a real lack of confidence and knowing that they are on the journey. Hint: Do something small that will boost your […]
Every Marketing & Growth leader has a point in their career where they have to educate their c-suite/founding team/leadership team on their Marketing funnel. Why? It has either never been done, it was explained poorly before or the market has shifted and you need to explain the new ways of driving the Marketing department forward. […]
There are a number of people who silently mentor me from afar, they definitely do not know I exist and definitely wouldn’t know the impact they have had on my career and my life. These are what I and many others call a silent mentor. I love learning from other businesses, I love listening and […]