Following on from The Marketing Leaders Guide to 2022, I interviewed Marketing Lead Simon Swan, Simon tackles seven questions to help you shape your 2022. 1. What was your biggest Marketing lessons Don’t make assumptions: Every business, it’s objectives and goals are different so it’s important to get into the facts and details as to […]
Are you in industry or work-related groups? Not just the meme group or LOL group with friends from home or full of family members who argue about everything? Are you part of the professional movement towards chat-based groups that help recommend companies, agencies, vendors, quick solutions and then offer work and deals between each other? […]
Last year I set up Focus, which is a dedicated company culture and company strategy consultant. My mission is to: fix the broken world of work. Why? Many people have had negative experiences in business and they typically come down to two key elements, the workplace and the people. Unfortunately, businesses just don’t have the […]
A friend of my Ed Vinicombe has launched his new start up The Digest and it’s a content great platform around inspiring content and content to make you question what you are doing and how to improve. I have written a number of articles for The Digest and here are my first round of articles for […]
If you are into marketing and want to understand content marketing, this documentary from The Content Marketing Institute is definitely for you and in my personal opinion it’s a must watch and share for you and your business. It covers: the history of marketing the point that marketers took content to marketing the development of […]
I was invited to be interviewed for Render Positives third video podcast. I really enjoyed their original podcast with ad legend Rory Sutherland (definitely check out his interview) and was great to be involved in this podcast. My interview was just over an hour (kindly edited by the RP team) and covers: Content marketing and […]
I was kindly invited to speak at the first #SearchLondon of 2015. The theme for the event was “trends in search in 2015” and had Googler Pierre Far as the second speaker. Pierre’s deck was named Google Indexing in 2015 and was really interesting for the tech SEO in me. It is always interesting to see/hear how […]
As many people who know I am a bit of a podcast geek and listen to too many per week. I am often asked what podcasts I would recommend so here are my go to listens. For Your Aural Pleasures: This American Life (same makers as Serial), TAL is just good listening, very good stories […]
Throughout my content marketing workshops and training courses this year, a number of CMO’s and business leads have asked me for my top content marketing predictions for 2015, so I wanted to put together my dedicated list for 2015 and beyond: Audio The rise and re-rise of podcasts will continue (thanks to serial) with supporting information […]
Content marketing has had a great 24 months or so, the last 12 months in particular has seen some the best content marketing to date and really has increased the status quo. I got in touch with 12 industry leaders (ranging from agency leads, directors of their own firms, publication heads and designers) and asked […]