Trends come and go but themes stay for much longer and have a much broader influence on society, culture and the tech landscape. The six themes are (click to read the detailed breakdown): AI Backlash Streaming struggles Professional Athletes investment Web3 and the longest crypto winter Bundling of newsletters, podcasts and creators New sports leagues […]
Are you in industry or work-related groups? Not just the meme group or LOL group with friends from home or full of family members who argue about everything? Are you part of the professional movement towards chat-based groups that help recommend companies, agencies, vendors, quick solutions and then offer work and deals between each other? […]
What’s Next After The Facebook Properties Struggles? Facebook obviously went down this week, it was fun for most (especially if you saw all the tweets), distressing for some and maybe reflective for a tiny amount of people. Facebook and their properties going down for 6 hours shone a light on how much our real lives […]
On a number of occasions, I have been asked how to build out a Growth team or department. Similar to most organisation design shifts, there is no perfect way, there is no perfect structure, however, it requires much planning and a breakdown of: What you are trying to achieve, What you believe you need to […]
The TLDR Where: JustGiving – peer to peer fundraising platform When: 2018 – Present Why: Drive more donations and reduce in person friction How: Roll out QR Codes to all important business areas transacting money. Quick Intro Into The Different Types Of Use Cases For QR Codes Free Text – Can add a small message or […]
The TLDR Where: JustGiving – peer to peer fundraising platform When: 2017-2020 Why: Drive more donations and higher donation values How: Large scale A/B testing, collaboration between Growth SWOT team and Fintech team. The Full Growth Case Study 🚀 In my previous role as the Growth leader and Crowdfunding Business lead at the world’s largest […]
Marketing has far too many channels. And far more than just social channels which many are blindly and naively chasing. We are at the point of channel saturation and so many Marketers struggle to be able to count the channels that are relevant, the channels that are going to help you to build awareness, build […]
In many businesses, you hit a certain size and you become more reactive to change, you become more reactive to channels and your appetite to place large bets reduce, you end up playing it safe and slowly copying or placing last. Here are a few thoughts on the future of Marketing and Growth and why […]
Last year I set up Focus, which is a dedicated company culture and company strategy consultant. My mission is to: fix the broken world of work. Why? Many people have had negative experiences in business and they typically come down to two key elements, the workplace and the people. Unfortunately, businesses just don’t have the […]
Back in 2014, I was helping brands with their Marketing, typically either auditing existing teams and activities or helped to build our their department and work with teams on workshops and developing long term campaigns. In a recent googlemail search, I came across a deck I ran through and worked with a large travel company. […]