Over the past couple of weeks, a friend of mine Nick Walter (CEO of a Mixed Reality Company) and I have been recording a pilot podcast. This is an invite-only episode – we are not pushing out via the usual channels, we are looking for podcast fans to listen and feedback. FYI: The sound is […]
I am often asked for timeless videos to share with Growth advisory clients or their teams. So here are five I commonly share that doesn’t dive into tactics but will help open up different conversations and think a level up before diving into the tactical side of Growth: How to start a movement Why herding […]
As part of The Future of Marketing series, I took a dive into why billboards is a huge opportunity, the near future of marketing again. In this post, I dive into ✋ Everything As Contactless and the huge opportunity there is in contactless and innovating. ✋ Everything As Contactless 1/ Entertaining Experiences We will need to […]
As part of the Future Of Marketing series, I took a closer look at Peloton and how they built and developed much more than a product or a series of products, they recreate the brand, the luxury fitness at home category. Here are the slides from the broader presentation: Connected High End Fitness Trend Fitness […]
In the recent The Future Of Marketing webinar I hosted, I recommended that we would see the future recycle a number of features and tactics we have experienced previously. I made a number of recommendations where I broke down the future and how to capitalise on it. In The Future Of Marketing blog series, I […]
Podcasts exploded in 2020, it is likely the third step change for podcasts. 1st Chapter: The first was listening on the go on your desktop or your iPod. 2nd Chapter: The second was around 2018 when there was an explosion in better bluetooth headphones (many suggest it was the AirPods that gave podcasts another explosion) […]
Spotify has had something magical for a number of years. The wrap of the year. Super Smart It’s super smart, why? It’s completely personalised, it plays back what you already likely knew but will give you a couple of surprises, it reinforces what you thought, it explores your internal curiosity, it drives our inbuilt competitor, […]
In my recent 7 brand classes Unknown – Noticed – Seen – Heard – Known – Loved – Hated there is a theme of being part of something or being known for something. Ideally for your brand or a stand out product, simply put this is when you know are you ahead of your competitors. Why do […]
Here is a quick-fire list of the top 6 growth opportunities right now! iOS 14 app clips – go have a play & create QR Codes. Really dig into why QR codes are great, think more than scan-to-menu or scan-to-URL, think billboard actions & online to online, offline to online. FWIW you can trigger and […]