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The Marketing Leaders Guide 2022 – My Answers

Each year I create a challenge to help fellow Marketers and Growth Professionals with a product where I bring together experts in the field and ask a series of questions to help build a better year ahead. (Check out last years challenge The Brand Book 2021) This year, I invited a number of Marketing Leaders […]

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marketing

The Important Lessons – Marketing & Finance Partnership Lessons

LinkedIn can be a fascinating platform, recently there was an interesting debate around “your job is marketing not finance“. This is an age-old debate, whether you as a Marketing lead need to be good at finance or be on top of the finance side. I have been lucky across my career, I have worked with […]

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Blog Coaching

New Department Leader Vision And Delivery Template

You Become The Marketing & Growth Leader Now What? There is a lot made of finding a new job at a new company and accepting a new senior role. It is daunting, there is a lot of change and typically you are building up to this change for weeks to months.  The Journey You join […]

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Blog Growth Case Studies

Case Study – QR Codes Offline To Online

The TLDR Where: JustGiving – peer to peer fundraising platform When: 2018 – Present  Why: Drive more donations and reduce in person friction How: Roll out QR Codes to all important business areas transacting money. Quick Intro Into The Different Types Of Use Cases For QR Codes  Free Text – Can add a small message or […]

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Blog Growth Case Studies

Growth Case Study: Checkout Optimisation

The TLDR Where: JustGiving – peer to peer fundraising platform When: 2017-2020 Why: Drive more donations and higher donation values How: Large scale A/B testing, collaboration between Growth SWOT team and Fintech team. The Full Growth Case Study 🚀 In my previous role as the Growth leader and Crowdfunding Business lead at the world’s largest […]

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My Toolset & Tech Stack

As a CMO a day and half a week and company culture and strategy consultancy leader, I use a number of different tools to help keep on top of my work and help me to stay productive and on top of upcoming meetings and coaching sessions. I am often asked about what tools I use […]

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Five Communication Tips For Leaders

Communication is always the hardest element of any job. Especially when you are a manager or a leader of a business. Being able to: talk simply, write important updates, to cut through the noise on instant messages, to explain hard decisions, explaining the next action plan or importantly asking for help are all essential elements […]

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Blog marketing

Giving Your Team Members Their Stage

In my work with Focus, I speak to a number of company leads, department heads and Heads of. I am asked a number of questions, I tend to bucket each question into a category or a theme. One recurring theme is “How do I get the most out of my team?”. The answer is not […]

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Blog Business

Introducing Leaders Letters Newsletter

Each week I write a leaders letter (it’s a dedicated newsletter) for focus.  It’s one action to take and one thing to work on every Monday morning.  The leaders signed up are from Google, Facebook, EA, a number of venture capital companies, and startup founders.  I am now twenty letters in and have written many […]

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Blog

9 Priceless Skills In The Modern Day

Having recent decisions with leaders and writing my weekly Focus Leaders Letters newsletter, I have been thinking about which are the priceless skills to have in the modern-day office. Here are the 9 skills I believe are priceless and essential today and for the foreseeable future. Making Complicated Things Simple. Being able to breakdown the […]