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Blog Business

Why OKRs Don’t Work – The True Problems With OKR’s

You have likely been told about the way of measuring company success, you have likely been recommended the book “measure what matters” or heard about how Google and numerous startups love the OKR model. You might have even been sent this John Doer video on OKRs and thought it seems smart. Here’s the BUT: If […]

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Blog

11 Recommendations For Marketing Leaders

I am often asked what are my recommendations for Marketing & Growth leaders. Here is a simple list (often I provide these in my first two marketing coaching sessions) that will help you to ponder, grow and develop yourself and those around you. Get in the leadership room and own the hard conversation 💪 With […]

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Why Marketing Chasing Constant “Consumer Behaviour Change” & Pushing For More Is Causing More Problems

The Truth Behind All Executing The Same Practises  We have all been there, in a performance catch up we are asked “why we are off target?”.Then the follow on questions quickly follow to get to the bottom as quickly as possible:  What has happened?  What did we change?  Did Google, Facebook or Apple change something?  […]

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The Marketing Leaders Guide 2022 – My Answers

Each year I create a challenge to help fellow Marketers and Growth Professionals with a product where I bring together experts in the field and ask a series of questions to help build a better year ahead. (Check out last years challenge The Brand Book 2021) This year, I invited a number of Marketing Leaders […]

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marketing

The Important Lessons – Marketing & Finance Partnership Lessons

LinkedIn can be a fascinating platform, recently there was an interesting debate around “your job is marketing not finance“. This is an age-old debate, whether you as a Marketing lead need to be good at finance or be on top of the finance side. I have been lucky across my career, I have worked with […]

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Blog Coaching

New Department Leader Vision And Delivery Template

You Become The Marketing & Growth Leader Now What? There is a lot made of finding a new job at a new company and accepting a new senior role. It is daunting, there is a lot of change and typically you are building up to this change for weeks to months.  The Journey You join […]

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Blog Growth Case Studies

Case Study – QR Codes Offline To Online

The TLDR Where: JustGiving – peer to peer fundraising platform When: 2018 – Present  Why: Drive more donations and reduce in person friction How: Roll out QR Codes to all important business areas transacting money. Quick Intro Into The Different Types Of Use Cases For QR Codes  Free Text – Can add a small message or […]

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Blog Growth Case Studies

Growth Case Study: Checkout Optimisation

The TLDR Where: JustGiving – peer to peer fundraising platform When: 2017-2020 Why: Drive more donations and higher donation values How: Large scale A/B testing, collaboration between Growth SWOT team and Fintech team. The Full Growth Case Study 🚀 In my previous role as the Growth leader and Crowdfunding Business lead at the world’s largest […]

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My Toolset & Tech Stack

As a marketing advisor and growth coach and company culture and strategy consultancy leader, I have to use a number of different tools to help keep on top of my work and help me to stay productive and on top of upcoming meetings and coaching sessions. I am often asked about what tools I use […]

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Five Communication Tips For Leaders

Communication is always the hardest element of any job. Especially when you are a manager or a leader of a business. Being able to: talk simply, write important updates, to cut through the noise on instant messages, to explain hard decisions, explaining the next action plan or importantly asking for help are all essential elements […]