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Blog The Future Of Marketing

What Marketing & Business Leaders Need To Take Away From The Latest CIM Research πŸ”¬Β 

Retail Gazette’s new publication Marketing Beat recently asked for my comment on the latest CIM research. Read the write up here. The research is a deep dive into the fears of marketers. I offer what the research suggests and what you can do proactively to own and guide your company and consumers for a brighter […]

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Blog marketing

What Is The Potential Impact For Marketers Of Elon Musk’s Purchase Of Twitter

I was recently asked for comment on Retail Gazette’s (on their new site Marketing Beat) take on Elon Musk’s purchase of Twitter and its impact on Marketers. Read the piece here. Or here were my full comments: Elon Musk has not really shown his cards (yet) and suggested how he wants to drive the business […]

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How To Shape Marketing Funnel & Performance Discussions With The C-Suite Free Framework

Every Marketing & Growth leader has a point in their career where they have to educate their c-suite/founding team/leadership team on their Marketing funnel. Why? It has either never been done, it was explained poorly before or the market has shifted and you need to explain the new ways of driving the Marketing department forward. […]

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Why Marketing Chasing Constant “Consumer Behaviour Change” & Pushing For More Is Causing More Problems

The Truth Behind All Executing The Same Practises  We have all been there, in a performance catch up we are asked β€œwhy we are off target?”.Then the follow on questions quickly follow to get to the bottom as quickly as possible:  What has happened?  What did we change?  Did Google, Facebook or Apple change something?  […]

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7 Questions For Marketing Success in 2022 With Simon Swan

Following on from The Marketing Leaders Guide to 2022, I interviewed Marketing Lead Simon Swan, Simon tackles seven questions to help you shape your 2022. 1. What was your biggest Marketing lessons Don’t make assumptions: Every business, it’s objectives and goals are different so it’s important to get into the facts and details as to […]

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marketing

The Important Lessons – Marketing & Finance Partnership Lessons

LinkedIn can be a fascinating platform, recently there was an interesting debate around “your job is marketing not finance“. This is an age-old debate, whether you as a Marketing lead need to be good at finance or be on top of the finance side. I have been lucky across my career, I have worked with […]

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Blog growth

Growth Framework To Build Out Your Growth Department

On a number of occasions, I have been asked how to build out a Growth team or department. Similar to most organisation design shifts, there is no perfect way, there is no perfect structure, however, it requires much planning and a breakdown of:  What you are trying to achieve,  What you believe you need to […]

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Blog marketing

What Is The Most Important Skill For Marketers?

Recently I have been asked about the most important skill for Marketers (more specifically in H2 2021) and my answer is simple…  Why? As a Marketer you will need to have bags of resilience:  When a campaign doesn’t quite land – you will need to show resilience. More channels are more work for most Marketing […]

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Blog marketing

Anonymous Textline Failure?

Last year I set up Focus, which is a dedicated company culture and company strategy consultant.  My mission is to: fix the broken world of work.  Why? Many people have had negative experiences in business and they typically come down to two key elements, the workplace and the people. Unfortunately, businesses just don’t have the […]

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Blog growth

X of Y

Back in 2014, I was helping brands with their Marketing, typically either auditing existing teams and activities or helped to build our their department and work with teams on workshops and developing long term campaigns. In a recent googlemail search, I came across a deck I ran through and worked with a large travel company. […]