Categories
Blog growth

Growth Framework To Build Out Your Growth Department

On a number of occasions, I have been asked how to build out a Growth team or department. Similar to most organisation design shifts, there is no perfect way, there is no perfect structure, however, it requires much planning and a breakdown of:  What you are trying to achieve,  What you believe you need to […]

Categories
Blog marketing

What Is The Most Important Skill For Marketers?

Recently I have been asked about the most important skill for Marketers (more specifically in H2 2021) and my answer is simple…  Why? As a Marketer you will need to have bags of resilience:  When a campaign doesn’t quite land – you will need to show resilience. More channels are more work for most Marketing […]

Categories
Blog marketing

Anonymous Textline Failure?

Last year I set up Focus, which is a dedicated company culture and company strategy consultant.  My mission is to: fix the broken world of work.  Why? Many people have had negative experiences in business and they typically come down to two key elements, the workplace and the people. Unfortunately, businesses just don’t have the […]

Categories
Blog growth

X of Y

Back in 2014, I was helping brands with their Marketing, typically either auditing existing teams and activities or helped to build our their department and work with teams on workshops and developing long term campaigns. In a recent googlemail search, I came across a deck I ran through and worked with a large travel company. […]

Categories
Blog marketing The Future Of Marketing

The Future Of Marketing – Peloton & Inspired Connected Fitness

As part of the Future Of Marketing series, I took a closer look at Peloton and how they built and developed much more than a product or a series of products, they recreate the brand, the luxury fitness at home category. Here are the slides from the broader presentation: Connected High End Fitness Trend Fitness […]

Categories
Blog marketing The Future Of Marketing

The Future: Everything As A Billboard

In the recent The Future Of Marketing webinar I hosted, I recommended that we would see the future recycle a number of features and tactics we have experienced previously. I made a number of recommendations where I broke down the future and how to capitalise on it. In The Future Of Marketing blog series, I […]

Categories
Blog

Filtering Agencies & Agency Criteria Framework

With over two decades in Marketing, Growth and Product leadership roles, you typically develop your own internal framework for filtering agencies or criteria you use when working through onboarding an agency. This framework and series of questions are going to help you to filter through potential agencies and help to select your right partner for […]

Categories
Blog marketing

Building Internal Relationships Advice & Tips

Following on from the recent Deepcrawl The New Era of SEO Automation Event, here are a number of pieces of advice to build relationships and ensure you and your business have cross functional success and improve your business performance. General Advice SEO is not new – so most developers are aware of the importance. Recommended […]

Categories
Blog

Vodcasts Vs Podcasts

Podcasts exploded in 2020, it is likely the third step change for podcasts. 1st Chapter: The first was listening on the go on your desktop or your iPod. 2nd Chapter: The second was around 2018 when there was an explosion in better bluetooth headphones (many suggest it was the AirPods that gave podcasts another explosion) […]

Categories
Blog

The Brand Book 2021

2020 was difficult for everyone for many different reasons. Some companies have excelled others unfortunately have struggled. The world of brand and marketing has never been as challenging as it has today. I wanted to help Brand Leaders, CMO’s and startup founders for the upcoming year and different battleground we are all entering. I reached […]