Every quarter I review my coaching notes session and call notes to share what are the common themes, which are bubbling up to the surface and offer a coaching tip to help you reduce the stress or strain that others are also experiencing. Improving Confidence Everyone from one-person startups to the largest companies suffer from […]
Tag: marketing advice
Conference speaking or keynoting is often seen as a key milestone for many people in their careers. Over the last 15 years, I have spoken at a number of Marketing, Growth, transformation and business conferences. I have experienced a number of technical issues including a full AV meltdown, a laptop I was presenting on breaking […]
Here are six common recommendations I make in my coaching to Department leads taking on or taking over new disciplines or new teams and the ways of working. Skip Meetings – Set up skip meetings. Skip meetings can seem daunting to both you and a team member with the team however it is a great […]
In the UK Lilt was a popular drink for 50 years, particularly popular in my generation (90’s baby) with its totally tropical taste. Coca-Cola announced Lilt was being moved under Fanta brand umbrella and being renamed Fanta Fanta Pineapple & Grapefruit. Marketing Beat got in touch and asked me to let them know my thoughts […]
Here is a quick post based on a set of standard questions I receive (especially with CEO coaching and CMO coaching), how do we stand out as a startup? 1/ Unique Product & Stand-out Messaging We are a product for x and we stand for y is the most recent wave of how startups stand […]
The Growth Of The Plant-Based Milk Category
Grocery Gazette reached out for my take on the growth of the plant-based milk category, the success of Oatly and why Marketing might be the driving force behind the consumer behaviour change. Below are my full answers. I offer my take on: Why Oatly has become the market leader Generational shifts and disconnects impacting quicker […]
Each year I reach out to industry experts, former colleagues and respected leaders (from CEOs, founders, consultants, CMOS and specialists) to help Marketing & Growth leads to improve the year ahead, with so many challenges, many channel changes, budget constraints, headcount freezes and returning to work to kick off the year after mass layoffs, it […]
Marketing publication Marketing Beat asked my opinion on what brands did right and did wrong on Black Friday and Cyber Monday went, here were my complete answers: Done Right Relevant Over All: Some took the opportunity to push deals across the most-relevant channels rather than spray and pray across every channel Experimentation: Some companies experimented with TikTok […]
Recently I was was to add my comments for Cara Houlton’s Grocery Gazette article on how supermarkets are reducing rewards and increasing their spend thresholds, whether is it a wise or damaging move for retailers (read here with supermarket chain spokespeople comments) and what will be the knock on effects of these decisions. Here are […]
So you are thinking about a company or branded podcast, there is a lot to know. Firstly, Podcasts Are Hard! Podcasts are an exploding category, with thousands of shows being added each week. I’ve had two podcasts (the future state of podcast and fixing the broken world of work) and you’d be amazed how hard […]