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The Growth Of The Plant-Based Milk Category

Grocery Gazette reached out for my take on the growth of the plant-based milk category, the success of Oatly and why Marketing might be the driving force behind the consumer behaviour change. Below are my full answers. I offer my take on: Why Oatly has become the market leader Generational shifts and disconnects impacting quicker […]

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Blog marketing The Future Of Marketing

The Marketing Leaders Guide To Thrive in 2023

Each year I reach out to industry experts, former colleagues and respected leaders (from CEOs, founders, consultants, CMOS and specialists) to help Marketing & Growth leads to improve the year ahead, with so many challenges, many channel changes, budget constraints, headcount freezes and returning to work to kick off the year after mass layoffs, it […]

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Reviewing How Brands Tackled Black Friday & Cyber Weekend

Marketing publication Marketing Beat asked my opinion on what brands did right and did wrong on Black Friday and Cyber Monday went, here were my complete answers: Done Right  Relevant Over All: Some took the opportunity to push deals across the most-relevant channels rather than spray and pray across every channel  Experimentation: Some companies experimented with TikTok […]

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How Supermarkets Have Failed Customers With Their Loyalty Schemes

Recently I was was to add my comments for Cara Houlton’s Grocery Gazette article on how supermarkets are reducing rewards and increasing their spend thresholds, whether is it a wise or damaging move for retailers (read here with supermarket chain spokespeople comments) and what will be the knock on effects of these decisions. Here are […]

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Ways To Rethink Creating Another Company Podcast  

So you are thinking about a company or branded podcast, there is a lot to know. Firstly, Podcasts Are Hard! Podcasts are an exploding category, with thousands of shows being added each week. I’ve had two podcasts (the future state of podcast and fixing the broken world of work) and you’d be amazed how hard […]

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Blog marketing The Future Of Marketing

Could The Future Of Marketing Departments Be Smaller Squads, Not Larger Teams? 

I recently wrote about my experience with (units) squads, I have worked in and with three organisations that embraced the smaller, more agile approach to problem-solving and with some of the successes I was asked: Do I think is this the future of business and org design?  Or was it the future of Marketing?  The […]

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How To Build Units – Squads, SWATs, Tribes

Many businesses are reassessing how their business actually operates, whether that’s down to performance, a pending recession or a need to shake up the company. It’s Not New: Quite a few leaders I have spoken to and spoken with over the last few weeks are looking specifically at squads. Squads are smaller units with very […]

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Is Love Island A Platform Just For Contestant Success, Or Can Brands Succeed Too?  

This is the full article for an op-ed for Marketing Beat, read the shorter version that is live on Marketing Beat or read the full article below. Love Island The Platform For Contestants Not Brands ? Love Island has been TV gold, it has been a rollercoaster of drama, it has created a meme engine like […]

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What Charities Can Do To Be More Effective

Marketing Beat asked for my comment on “why you think charity campaign effectiveness is so low, and what agencies and charities can do to boost the effectiveness of their ad campaigns and thus the amount of donations“. Below are the 11 tips and stand-out examples I offered to improve how effective charities can be. Charity […]

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10Q Podcast

I recently appeared on the new 10q podcast series with my industry buddy Chris. I am extremely proud of my podcast appearance and share some personal information I have never shared before. If podcasts aren’t your thing, read my tips, hints and recommendations. Or listen on Deezer or Amazon Music. The 10 Questions Q. You […]