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Blog marketing

How Supermarkets Have Failed Customers With Their Loyalty Schemes

Recently I was was to add my comments for Cara Houlton’s Grocery Gazette article on how supermarkets are reducing rewards and increasing their spend thresholds, whether is it a wise or damaging move for retailers (read here with supermarket chain spokespeople comments) and what will be the knock on effects of these decisions. Here are […]

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Blog marketing

Ways To Rethink Creating Another Company Podcast  

So you are thinking about a company or branded podcast, there is a lot to know. Firstly, Podcasts Are Hard! Podcasts are an exploding category, with thousands of shows being added each week. I’ve had two podcasts (the future state of podcast and fixing the broken world of work) and you’d be amazed how hard […]

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Blog marketing The Future Of Marketing

Could The Future Of Marketing Departments Be Smaller Squads, Not Larger Teams? 

I recently wrote about my experience with (units) squads, I have worked in and with three organisations that embraced the smaller, more agile approach to problem-solving and with some of the successes I was asked: Do I think is this the future of business and org design?  Or was it the future of Marketing?  The […]

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Blog marketing

How To Build Units – Squads, SWATs, Tribes

Many businesses are reassessing how their business actually operates, whether that’s down to performance, a pending recession or a need to shake up the company. It’s Not New: Quite a few leaders I have spoken to and spoken with over the last few weeks are looking specifically at squads. Squads are smaller units with very […]

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Blog

Is Love Island A Platform Just For Contestant Success, Or Can Brands Succeed Too?  

This is the full article for an op-ed for Marketing Beat, read the shorter version that is live on Marketing Beat or read the full article below. Love Island The Platform For Contestants Not Brands ? Love Island has been TV gold, it has been a rollercoaster of drama, it has created a meme engine like […]

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Blog

What Charities Can Do To Be More Effective

Marketing Beat asked for my comment on “why you think charity campaign effectiveness is so low, and what agencies and charities can do to boost the effectiveness of their ad campaigns and thus the amount of donations“. Below are the 11 tips and stand-out examples I offered to improve how effective charities can be. Charity […]

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10Q Podcast

I recently appeared on the new 10q podcast series with my industry buddy Chris. I am extremely proud of my podcast appearance and share some personal information I have never shared before. If podcasts aren’t your thing, read my tips, hints and recommendations. Or listen on Deezer or Amazon Music. The 10 Questions Q. You […]

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Blog

How To Connect To Gen Z

Marketing Beat asked me to comment on how to connect with Gen Z as Marketers. I thought I would share and turn these into a detailed blog post. This is a must read if you are in Marketing, Growth or Product and understand how closely the three have to be aligned to succeed with the […]

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Blog

11 Recommendations For Marketing Leaders

I am often asked what are my recommendations for Marketing & Growth leaders. Here is a simple list (often I provide these in my first two marketing coaching sessions) that will help you to ponder, grow and develop yourself and those around you. Get in the leadership room and own the hard conversation 💪 With […]

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Blog marketing

Love Island 2022 – Will Love Island bring success to the brands sponsoring the show?

Marketing Beat asked me to discuss Love Island 2022: The questions were: Will Love Island bring success to the brands who are sponsoring the show? And to add comment on influencer marketing in light of the various brands (eBay, WKD, Emmi Caffee Latte) sponsoring Love Island and the recent Emplify research that found that British […]