In my work with Focus, I speak to a number of company leads, department heads and Heads of. I am asked a number of questions, I tend to bucket each question into a category or a theme. One recurring theme is “How do I get the most out of my Read more…
Recently I have seen fear has taken over. Not for the obvious pandemic reason, but, from fear of…. Doing something wrong, Fear of not knowing what will work, The fear of not delivering against aggressive goals, The fear of not trying something, The fear of missing an important deadline or Read more…
2020 has had a number of interesting trends that have leaped out. Here is a list of interesting trends that you, your growth and innovation teams can consider or Marketing teams should get involved with Fitness: Health and fitness app installs increase 37% in H1 of 2020 – will you Read more…
Recently I have sat in a number of remote pitches for a few clients and advising brands. It’s been tricky for remote pitchers, especially with tech issues. Something I have noticed is how badly the remote video conferencing tools are for two or more pitching and hosting meetings with a Q&A Read more…
Yes I know you are probably shouting, Email newsletter fatigue and no more newsletters, however, I am subscribed to a huge number of newsletters and find these particularly useful on a daily basis. Here are the best Marketing Newsletters to consider subscribing to. Axios Axios newsletter is more than just Read more…
Talks at Google is a great resource, you can watch authors, actors, and bright ‘out of the box’ thinkers to help you think differently or learn new skills quickly. On their recent YouTube channel, Google showed their top 20 videos and I created the list with my must watch videos, Read more…
In my recent 7 brand classes Unknown – Noticed – Seen – Heard – Known – Loved – Hated there is a theme of being part of something or being known for something. Ideally for your brand or a stand out product, simply put this is when you know are you ahead Read more…
Here is a quick-fire list of the top 6 growth opportunities right now! iOS 14 app clips – go have a play & create QR Codes. Really dig into why QR codes are great, think more than scan-to-menu or scan-to-URL, think billboard actions & online to online, offline to online. Read more…
Attest launched their Brand Performance book this week, it’s a great snackable guide to thinking like a performance marketer and applying to brand marketing. Attest asked me to be part of the validate chapter, the TLDR validate is where you validate your idea with data and use test, learn, and Read more…
As a big podcast fan and listener, I am often asked for recommendations and podcasts well worth listening to: Let’s Talk Marketing – great guests and in-depth discussions around Marketing and making it work for businesses of all sizes. Shiny New Object – a Marketing Podcast – short-form podcast from Read more…