Grocery Gazette reached out for my take on the growth of the plant-based milk category, the success of Oatly and why Marketing might be the driving force behind the consumer behaviour change. Below are my full answers. I offer my take on: Why Oatly has become the market leader Generational shifts and disconnects impacting quicker […]
Each year I reach out to industry experts, former colleagues and respected leaders (from CEOs, founders, consultants, CMOS and specialists) to help Marketing & Growth leads to improve the year ahead, with so many challenges, many channel changes, budget constraints, headcount freezes and returning to work to kick off the year after mass layoffs, it […]
Trends come and go but themes stay for much longer and have a much broader influence on society, culture and the tech landscape. The six themes are (click to read the detailed breakdown): AI Backlash Streaming struggles Professional Athletes investment Web3 and the longest crypto winter Bundling of newsletters, podcasts and creators New sports leagues […]
Marketing publication Marketing Beat asked my opinion on what brands did right and did wrong on Black Friday and Cyber Monday went, here were my complete answers: Done Right Relevant Over All: Some took the opportunity to push deals across the most-relevant channels rather than spray and pray across every channel Experimentation: Some companies experimented with TikTok […]
Here are the five themes that have occurred across my coaching in 2022, especially in Q4 of 2022 and hints at how to tackle the five themes. 1 – Confidence 📉 Almost everyone is struggling, with a real lack of confidence and knowing that they are on the journey. Hint: Do something small that will boost your […]
Marketing Publication Marketing Beat asked me to review the rebrands of six UK brands, from British institute John Lewis to price comparison Go Compare and suggest if the rebrand was needed and will it be effective. John Lewis John Lewis rebrand really is a repositioning, like most traditional brands there comes a time you need […]
Google and Pinterest are rumoured to be discussing a potential acquisition, for Pinterest to come into Google’s expanding portfolio of brands and consumer apps. Here’s the link to a comment from the code conference where Alphabet CEO Sundar Patel let’s slip of the M&A Smart Move For Pinterest Firstly, this would be a wise move […]
Recently I was was to add my comments for Cara Houlton’s Grocery Gazette article on how supermarkets are reducing rewards and increasing their spend thresholds, whether is it a wise or damaging move for retailers (read here with supermarket chain spokespeople comments) and what will be the knock on effects of these decisions. Here are […]
So you are thinking about a company or branded podcast, there is a lot to know. Firstly, Podcasts Are Hard! Podcasts are an exploding category, with thousands of shows being added each week. I’ve had two podcasts (the future state of podcast and fixing the broken world of work) and you’d be amazed how hard […]
Have you ever wondered how some newsletter writers gain thousands of followers? Or ever wondered how a podcast has a huge leap in listeners and you are recommended their podcast constantly? These are just two of the important formula to uncover when trying to reverse engineer how these are working so well and then enables […]