Retail Gazette’s new publication Marketing Beat recently asked for my comment on the latest CIM research. Read the write up here. The research is a deep dive into the fears of marketers. I offer what the research suggests and what you can do proactively to own and guide your company and consumers for a brighter […]
I was recently asked for comment on Retail Gazette’s (on their new site Marketing Beat) take on Elon Musk’s purchase of Twitter and its impact on Marketers. Read the piece here. Or here were my full comments: Elon Musk has not really shown his cards (yet) and suggested how he wants to drive the business […]
Every Marketing & Growth leader has a point in their career where they have to educate their c-suite/founding team/leadership team on their Marketing funnel. Why? It has either never been done, it was explained poorly before or the market has shifted and you need to explain the new ways of driving the Marketing department forward. […]
The Truth Behind All Executing The Same Practises We have all been there, in a performance catch up we are asked “why we are off target?”.Then the follow on questions quickly follow to get to the bottom as quickly as possible: What has happened? What did we change? Did Google, Facebook or Apple change something? […]
Following on from The Marketing Leaders Guide to 2022, I interviewed Marketing Lead Simon Swan, Simon tackles seven questions to help you shape your 2022. 1. What was your biggest Marketing lessons Don’t make assumptions: Every business, it’s objectives and goals are different so it’s important to get into the facts and details as to […]
Each year I create a challenge to help fellow Marketers and Growth Professionals with a product where I bring together experts in the field and ask a series of questions to help build a better year ahead. (Check out last years challenge The Brand Book 2021) This year, I invited a number of Marketing Leaders […]
LinkedIn can be a fascinating platform, recently there was an interesting debate around “your job is marketing not finance“. This is an age-old debate, whether you as a Marketing lead need to be good at finance or be on top of the finance side. I have been lucky across my career, I have worked with […]
Are you in industry or work-related groups? Not just the meme group or LOL group with friends from home or full of family members who argue about everything? Are you part of the professional movement towards chat-based groups that help recommend companies, agencies, vendors, quick solutions and then offer work and deals between each other? […]
You Become The Marketing & Growth Leader Now What? There is a lot made of finding a new job at a new company and accepting a new senior role. It is daunting, there is a lot of change and typically you are building up to this change for weeks to months. The Journey You join […]
What’s Next After The Facebook Properties Struggles? Facebook obviously went down this week, it was fun for most (especially if you saw all the tweets), distressing for some and maybe reflective for a tiny amount of people. Facebook and their properties going down for 6 hours shone a light on how much our real lives […]