I recently spoke to two groups of Marketing and Growth leads, many CMOs and VPs of Growth, and both groups were based on my Marketing coaching and the lessons I have given over the last three years of coaching. I offered 15 lessons to learn from: Learn (& then know) the business – manage the […]
Conference speaking or keynoting is often seen as a key milestone for many people in their careers. Over the last 15 years, I have spoken at a number of Marketing, Growth, transformation and business conferences. I have experienced a number of technical issues including a full AV meltdown, a laptop I was presenting on breaking […]
I re-joined Chris Hutchings on his 10q podcast, this time around I talked about how to create a successful newsletter, I discuss my weekly Must Reads newsletter (number 261 being delivered on Friday) and my weekly leadership newsletter “leaders letters” (number 150 being delivered on Monday). I also touch on some lessons I had from […]
Here are six common recommendations I make in my coaching to Department leads taking on or taking over new disciplines or new teams and the ways of working. Skip Meetings – Set up skip meetings. Skip meetings can seem daunting to both you and a team member with the team however it is a great […]
Almost every Marketing or Growth leader is struggling with connecting with the rest of the c-suite with the successes of Marketing and Growth activities. Why? Very often this is down to the understanding of channels, the impact these channels are having and often why certain channels are used. Frequently this is down to the level […]
Lessons from my coaching throughout Q1 2023. 1 – Impact & Prioritisation Many department leads struggled with understanding and communicating how they can have a real impact from their Marketing plan and how to prioritise / re-prioritise their work. Many struggled with creating goals, attaching metrics and assigning revenue targets connecting to the company strategy. […]
In the UK Lilt was a popular drink for 50 years, particularly popular in my generation (90’s baby) with its totally tropical taste. Coca-Cola announced Lilt was being moved under Fanta brand umbrella and being renamed Fanta Fanta Pineapple & Grapefruit. Marketing Beat got in touch and asked me to let them know my thoughts […]
Here is a quick post based on a set of standard questions I receive (especially with CEO coaching and CMO coaching), how do we stand out as a startup? 1/ Unique Product & Stand-out Messaging We are a product for x and we stand for y is the most recent wave of how startups stand […]
Grocery Gazette reached out for my take on the growth of the plant-based milk category, the success of Oatly and why Marketing might be the driving force behind the consumer behaviour change. Below are my full answers. I offer my take on: Why Oatly has become the market leader Generational shifts and disconnects impacting quicker […]
Each year I reach out to industry experts, former colleagues and respected leaders (from CEOs, founders, consultants, CMOS and specialists) to help Marketing & Growth leads to improve the year ahead, with so many challenges, many channel changes, budget constraints, headcount freezes and returning to work to kick off the year after mass layoffs, it […]