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✋ Everything As Contactless

As part of The Future of Marketing series, I took a dive into why billboards is a huge opportunity, the near future of marketing again.

In this post, I dive into ✋ Everything As Contactless and the huge opportunity there is in contactless and innovating.

Everything As Contactless 

1/ Entertaining Experiences

We will need to consider how we market and connect safely for a number of years to come. Contactless evolved massively in the last fifteen months, QR codes were used more than basic uses, contactless payments become default experiences.
How can you make the contactless experience more entertaining, more rewarding, can you offer perks and rewards on receipts etc?
Be inspired by offering experiences with contactless, rewards are great to create habits and make connections to products, people and brands.

2/ Developing QR Codes

QR codes to make payments is commonplace in Asia, it has been for a number of years, it has not been commonplace in the west.

This is now about to change, how do you consider QR code design, how do you make this experience smart, seamless, safe and entertaining.
All area’s to consider, develop out and build experiences.

3/ Online To Offline To Online aka O2O2O

QR codes were designed to connect – we have spent years attempting to connect offline and online together, we are going to see this flow add another loop, offline to online to offline or online to offline to online, this is how to close the loop and build deeper experiences.

Driving footfall was somewhat hard to prove but driving offline online become more important and more interactive.

The question to answer with this is: How do you add a frictionless extra experience to improve marketing opportunities, more growth opportunities and add true value and convenience to the user.

4/ AR (& Mixed Reality) Becoming A Reality

AR (Augmented reality) experiences will be key, something that gaming has led the way with is offering AR and developing their games when it was not as safe to be outside, Pokemon Go won by tweaking their game and introducing indoor experiences versus having to go outside, this led to a record year for the game.
Snapchat has really developed out their toolkits to incorporate AR.

How would you build in an AR experience with mobile phones? Apps, browsers etc. All important and lower cost now than ever before.

How can you drive an extra element of experience with shopping? With pickups? With curbside?
These are all exciting opportunities for Marketing, Product & Growth teams. AR doesn’t have to be expensive but done right is imperative. Can you introduce AR or MR into your roadmap and connect with your customers?

5/ Physical Product Enhancements

Consider how you can tweak your physical product to incorporate different elements of contactless, can you add a QR code to add to the experience like Coke and many other brands have done recently?
Can you add an SMS number or WhatsApp number to contact for quick feedback or help those who could be struggling to download the manual or gain support?
These are not new concepts however these are all areas which contactless can reduce friction and increase loyalty?

So, can you use these five points?

Can you build contactless experiences?

Are you and your business up for the challenge?

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