I was recently asked for comment on Retail Gazette’s (on their new site Marketing Beat) take on Elon Musk’s purchase of Twitter and its impact on Marketers. Read the piece here. Or here were my full comments: Elon Musk has not really shown his cards (yet) and suggested how he wants to drive the business […]
Here is my deck from this years #searchleeds. The talk centres around the power of UGC (user generated content) and inspiration you can take from integrating user generated content into your business. Companies like Amazon and Airbnb heavily rely on UGC, not just for product descriptions but for feedback loops and helping to work our […]
A client was running a series of company wide talks in which they wanted to challenge the thought process of their staff and tell a number of stories or presentations around core topics. I was asked to present and here is my slightly amended presentation with a few notes: In 2015 we live a very […]
There is nothing more satisfying than finding an app that saves you time, energy and works across multiple devices. As a iPhone and a mac user it’s often easier to work on an app than through the web version of a product. After being asked regularly which apps I use I thought I would put […]
Here are the points you need to know about buyable pins: Buy it now are approved by Pinterest (manually) Buy it now will appear in blue on the top right hand side The Buy it now button will only work on iOS (working on both iPads and iPhones) Buyable Pins will not appear and not on […]
Facebook Instant Articles will be great for storytellers and brands wanting to capture and delight audiences instantly and on the platform their audiences uses the most. Articles directly readable from the newsfeed will encourage more engagements (think more about publisher KPI’s like reads and then shares) of your articles in the most organic way. I […]
I was invited to be interviewed for Render Positives third video podcast. I really enjoyed their original podcast with ad legend Rory Sutherland (definitely check out his interview) and was great to be involved in this podcast. My interview was just over an hour (kindly edited by the RP team) and covers: Content marketing and […]
I was kindly invited to speak at the first #SearchLondon of 2015. The theme for the event was “trends in search in 2015” and had Googler Pierre Far as the second speaker. Pierre’s deck was named Google Indexing in 2015 and was really interesting for the tech SEO in me. It is always interesting to see/hear how […]
As many people who know I am a bit of a podcast geek and listen to too many per week. I am often asked what podcasts I would recommend so here are my go to listens. For Your Aural Pleasures: This American Life (same makers as Serial), TAL is just good listening, very good stories […]
It was a busy week at apple last week and apple CEO Tim Cook went on the PR and promo offensive for their recent product announcements. Cook obviously wanted to promote the latest iPhone and the largest phone to date the iPhone 6 plus, but was clearly pleased with the apple watch (their most personal […]