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Blog Business

The Next Generation Of Media Companies

Have you ever wondered how some newsletter writers gain thousands of followers? Or ever wondered how a podcast has a huge leap in listeners and you are recommended their podcast constantly? These are just two of the important formula to uncover when trying to reverse engineer how these are working so well and then enables […]

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Blog marketing The Future Of Marketing

Could The Future Of Marketing Departments Be Smaller Squads, Not Larger Teams?Β 

I recently wrote about my experience with (units) squads, I have worked in and with three organisations that embraced the smaller, more agile approach to problem-solving and with some of the successes I was asked: Do I think is this the future of business and org design?Β  Or was it the future of Marketing?  The […]

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Blog marketing

How To Build Units – Squads, SWATs, Tribes

Many businesses are reassessing how their business actually operates, whether that’s down to performance, a pending recession or a need to shake up the company. It’s Not New: Quite a few leaders I have spoken to and spoken with over the last few weeks are looking specifically at squads. Squads are smaller units with very […]

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Blog Business

The Five Types Of Consumers in 2022

In a recent advisory project, I wanted to show how the world of content consumption and creation has greatly shifted. Many on the project only considered their own thoughts and journeys and I broke down different user types and consumers we have to serve in consumer business. The five types of consumers are: Research For […]

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Blog The Future Of Marketing

What Marketing & Business Leaders Need To Take Away From The Latest CIM Research πŸ”¬Β 

Retail Gazette’s new publication Marketing Beat recently asked for my comment on the latest CIM research. Read the write up here. The research is a deep dive into the fears of marketers. I offer what the research suggests and what you can do proactively to own and guide your company and consumers for a brighter […]

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Blog

7 Questions For Marketing Success in 2022 With Simon Swan

Following on from The Marketing Leaders Guide to 2022, I interviewed Marketing Lead Simon Swan, Simon tackles seven questions to help you shape your 2022. 1. What was your biggest Marketing lessons Don’t make assumptions: Every business, it’s objectives and goals are different so it’s important to get into the facts and details as to […]

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Blog

The Marketing Leaders Guide 2022 – My Answers

Each year I create a challenge to help fellow Marketers and Growth Professionals with a product where I bring together experts in the field and ask a series of questions to help build a better year ahead. (Check out last years challenge The Brand Book 2021) This year, I invited a number of Marketing Leaders […]

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Blog

Digitally Down

What’s Next After The Facebook Properties Struggles? Facebook obviously went down this week, it was fun for most (especially if you saw all the tweets), distressing for some and maybe reflective for a tiny amount of people.  Facebook and their properties going down for 6 hours shone a light on how much our real lives […]

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Blog growth

Growth Framework To Build Out Your Growth Department

On a number of occasions, I have been asked how to build out a Growth team or department. Similar to most organisation design shifts, there is no perfect way, there is no perfect structure, however, it requires much planning and a breakdown of:  What you are trying to achieve,  What you believe you need to […]

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Blog Growth Case Studies

Case Study – QR Codes Offline To Online

The TLDR Where: JustGiving – peer to peer fundraising platform When: 2018 – Present  Why: Drive more donations and reduce in person friction How: Roll out QR Codes to all important business areas transacting money. Quick Intro Into The Different Types Of Use Cases For QR Codes  Free Text – Can add a small message or […]