Each year I reach out to industry experts, former colleagues and respected leaders (from CEOs, founders, consultants, CMOS and specialists) to help Marketing & Growth leads to improve the year ahead, with so many challenges, many channel changes, budget constraints, headcount freezes and returning to work to kick off the year after mass layoffs, it […]
Trends come and go but themes stay for much longer and have a much broader influence on society, culture and the tech landscape. The six themes are (click to read the detailed breakdown): AI Backlash Streaming struggles Professional Athletes investment Web3 and the longest crypto winter Bundling of newsletters, podcasts and creators New sports leagues […]
Have you ever wondered how some newsletter writers gain thousands of followers? Or ever wondered how a podcast has a huge leap in listeners and you are recommended their podcast constantly? These are just two of the important formula to uncover when trying to reverse engineer how these are working so well and then enables […]
I recently wrote about my experience with (units) squads, I have worked in and with three organisations that embraced the smaller, more agile approach to problem-solving and with some of the successes I was asked: Do I think is this the future of business and org design? Or was it the future of Marketing? The […]
Many businesses are reassessing how their business actually operates, whether that’s down to performance, a pending recession or a need to shake up the company. It’s Not New: Quite a few leaders I have spoken to and spoken with over the last few weeks are looking specifically at squads. Squads are smaller units with very […]
In a recent advisory project, I wanted to show how the world of content consumption and creation has greatly shifted. Many on the project only considered their own thoughts and journeys and I broke down different user types and consumers we have to serve in consumer business. The five types of consumers are: Research For […]
Retail Gazette’s new publication Marketing Beat recently asked for my comment on the latest CIM research. Read the write up here. The research is a deep dive into the fears of marketers. I offer what the research suggests and what you can do proactively to own and guide your company and consumers for a brighter […]
Following on from The Marketing Leaders Guide to 2022, I interviewed Marketing Lead Simon Swan, Simon tackles seven questions to help you shape your 2022. 1. What was your biggest Marketing lessons Don’t make assumptions: Every business, it’s objectives and goals are different so it’s important to get into the facts and details as to […]
Each year I create a challenge to help fellow Marketers and Growth Professionals with a product where I bring together experts in the field and ask a series of questions to help build a better year ahead. (Check out last years challenge The Brand Book 2021) This year, I invited a number of Marketing Leaders […]
What’s Next After The Facebook Properties Struggles? Facebook obviously went down this week, it was fun for most (especially if you saw all the tweets), distressing for some and maybe reflective for a tiny amount of people. Facebook and their properties going down for 6 hours shone a light on how much our real lives […]