The Performance Brand Book

Published by Danny Denhard on

The performance brand book
In recent years it has been great to be invited to speak and keynote at conferences, hosting mentoring and coaching sessions and taking part in chapters of books, white papers and ebooks.
I’m happy to announce I was asked to be part of my own chapter for Attest’s The Performance Brand book.
The book is running through how a brand can learn from a performance approach and really put data and insights at the forefront of their branding campaigns.
I was more than happy to discuss a previous campaign we ran at JustGiving, running radio ads to increase the awareness of the JustGiving Crowdfunding brand and have a CTA of creating a page for people who needed support from their friends, family, their local community and potentially strangers.
A little tip: In the coming months I predict audio will be a huge part of branded activity, especially with the multiple options and improving reporting, targeting and insights available. Probably a good idea to check out your audio options.
You are invited:
To join the virtual book launch in September 2020. Follow this link and sign up. Thanks and look forward to seeing you there (virtually of course).

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