When you work online, you live and die by algorithm updates, it is particularly hard to explain how algorithms work, how they impact how your site works and how small changes can actually really hinder businesses.
Most businesses have been fighting algorithms for over the last twelve years. It now impacts the everyday person more than they realise or have really thought about. An example of where algorithms impact our lives
Media Consumption:
- YouTube
- Netflix
- Amazon Prime
- Press (related stories)
- Your personalised news feed on tv
Social Media
Additionally sites/services many people do not always think about are supermarkets and email (inbox from Google is the best example of this) providers.
This is one of the best videos explaining YouTube’s problem (the best why of explaining Facebook’s algorithms (flick to 4.27 on the video) I have heard for a long time) and why YouTube should be considered as ThierTube.
My tip; learn the platform you are publishing on, work out if you can push to your site or branded destination and ensure you build real affinity through your great content or product.
Props to PNR This Old Marketing podcast episode 60 for the hat tip to this great video.