Ecommerce Content Marketing Tools & Great Content Examples

Hey guys, thanks for attending the content marketing workshop, I hope you got a number of ideas from it and can look to do something different for your next campaigns.

If you would like any specific information please email me at danny@dannydenhard.com

Thanks,

Danny

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Competitor Analysis Tools

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Content Marketing inspiration tools

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Social Media Tools

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Social Media Tools

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What your friends share

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Black Friday Stats

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Black Friday IBM Stats – http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/alert.html

Social Commerce: Pinterest referrals drove an average of $97.78 per order compared to $123.44 for Facebook

  1. Department Stores: Cyber Monday online sales grew by 17.9 percent over 2013, with mobile percentage of sales up 21.3 percent. Average order value was $146.07, a decrease of 9.7 percent year-over-year.
  2. Health and Beauty: Cyber Monday online sales grew by 3.8 percent over 2013, with mobile percentage of sales up 27.5 percent. Average order value was $57.94, a decrease of 3.8 percent year-over-year.
  3. Home Goods: Cyber Monday online sales grew by 27.5 percent over 2013, with mobile percentage of sales up 13.2 percent. Average order value was $247.56, an increase of 10.9 percent year-over-year.
  4. Apparel: Cyber Monday online sales grew by 3.4 percent over 2013, with mobile percentage of sales up 28.9 percent. Average order value was $100.67, a decrease of 2.1 percent year-over-year.

iOS vs Android

  • iOS vs. Android: iOS once again led the way in mobile shopping this holiday season, outpacing Android across three key metrics on Cyber Monday:
    • Average Order Value: iOS users averaged $114.79 per order compared to $96.84 for Android users, a difference 18.5 percent.
    • Online Traffic: iOS traffic accounted for 28.7 percent of total online traffic, more than double that of Android, which drove 12.2 percent of all online traffic.
    • Online Sales: iOS sales accounted for 17.4 percent of total online sales, more than four times that of Android, which drove 4.4 percent of all online sales.

Cyber Monday Stats – http://blog.custora.com/2014/12/cyber-monday-biggest-day-in-us-online-shopping-ever-holiday-weekend-sales-online-up-15-over-2013/

Cyber Monday e-commerce revenue was up 15.4% in 2014

Cyber Monday exhibited a similar trend, though less pronounced – with email marketing driving 23.9% of orders, free search 18.8%, and paid search 16%.
For the holiday weekend, the story is similar, with email marketing generating 23.1% of orders, free search 19.4%, and paid search 17%

 

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Alternative Brands

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Great content marketing – video

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Great content marketing – football

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Great content marketing – business

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Growth Articles

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Email growth

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Quotes:

  • “Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou

 

  • Not everything that counts can be counted. And not everything that can be counted, counts” – Albert Einstein

 

  • Give them [the audience][/the] what they want, when the want it, in the form they want it in…- Kevin Spacey

 

The movie on marketing and energy drink as discussed “Syrup”

Content Marketing Decks to check out