Agent User Journey Disruption

Meet Aisha, Aisha is a smart and savvy shopper, she understands how to research, where to look for unique insights and how to get the most of the tools and software at her disposal.

Aisha’s journey would be something that Product or UX teams should have mapped out, where the best Marketing and Growth teams win is by understanding this journey, adding in their insights and understanding how to influence Aisha in her journey. A lot of where she will look, research and ask is somewhat gated for us, and Aisha likely knows this subconsiously.

Aisha’s journey mapping isn’t complicated but ripe for optimisation and improving with the right AI assitants and agents

AI is going to step up and help in the buyer journey, agents and agentic AI will first act like an assistant and then as an agent by taking on tasks and projects to improve the journey and reduce the burden on Aisha.

Exercise To Move Forward With

One of the exercises I am recommending is to map out the user journey and then add in where agents and agentic will add value and then influence the journey, this way, you as a company and Marketing/Growth Department can prepare for this and start building for this.

Aisha’s amended journey is going to be easier, quicker and more precise. Sure Aisha could just take word-of-mouth referrals or rely on a G2 review, but this new AI journey will review, negotiate and run a test way before Procurement has to be involved.

I highly recommend being prepared before the upcoming shift to AI-assisted and AI agents, improving user journeys and reducing friction for researchers and software buyers.

The green bots are where agents are going to be added in, reducing down the stress and workload on Aisha and helping her to make the right decision. There are now ways to save time, money and increase the trust from her colleagues through use of AI agents

I also shared this in Beyond The AI Hype, you can enjoy below