CMO Coach
Trusted coach by Marketing Executives from Marketplaces, AI Startups, Mixed Reality, FMCG, Beauty & Sharing Economy across North America, EMEA, MENA and Australasia.
Are you a CMO looking for help?
Don’t worry Chief Marketing Officers need help too! Executive coaching isn’t and shouldn’t only be for the CEO.
I bet you haven’t invested in yourself for a long time, you have likely wasted or not spent your training and development budgets. I hear this from almost every CMO or VP I speak to!
So, don’t waste your time at a conference to spend your budget, invest in yourself that helps you to improve, your team department and the company’s performance (ROI matters right!)
Your problems likely have:
Lost confidence
Lost feeling (lack of career direction)
No time to manage, let alone lead
Lost connection with team or department and want to refresh the connection
Lost it with your Marketing funnel & having to repeat how it works over and over just is not working!
Feeling lost with new channels (TikToks seem more alien and there’s a new channel every week)
or what I hear ALOT – “I am too old for a new app“No Support (from your fellow C-suite members )
Things feel too much (and you don’t want to raise another issue)
Your CEO is questioning performance (of your teams and you)
Don’t worry – I have been there, seen it, experienced most of these and got the battle scars! (I have been a CMO, and I know how hard it is, I have been working in leadership roles in Marketing, Growth & Product for 22 years and looked after a business line transacting over £100m – there’s more in a detailed deck below)
Who Have I Coached?
I have helped a number of the most senior Marketers, from CMOs at AI brands, within Fintech, healthcare, micro-mobility and many household brands. Alongside CMOs who are jumping into the startup world and realising it’s a whole new ball game and need help transitioning into startup life.
Let’s Help To Fix Your Problem
What you (likely) need is a dedicated coach to help you prioritise, rebuild connection and trust and help you lead the department with new ways of thinking, proven templates and frameworks
Our journey together looks like a quick matching call, a review of what you are experiencing and then workshop-based coaching sessions – improving your skills and building your confidence and executive presence
End results – better skills, more confidence, more weapons in your arsenal and a flexible framework to help you succeed in your business or another business that needs your expertise
Get in touch below for coaching and book in our matching call
Chief Marketing Officer Coaching Summarised
What is it?
Marketing coaching designed for CMOs who are struggling with Marketing performance
Or failing to connect to their fellow c-suite lead
A program designed to regain your confidence and reduce imposture syndrome
Who’s it for?
CMOs (and other variations of CMO title aka the Marketing Lead who want to have training and be coached for better results and personal growth)
Why do leaders use it?
To get more informed
Regain confidence
Build out their organisation and use org design more smartly
Most commonly when your department's performance drops or you need growth, Marketing leaders need to know how to gain cut through with their leadership team and remove too many buzzwords and the “excuses”.
When do leaders use it?
When newly promoted to CMO
When CMOs feel they are “too old” for new channels - this is very common
When joining a new company or new disciplines or business lines are added
When VCs or investors start to ask hard questions or questions and you struggle to answer in board meetings or when invited into board meetings you struggle to answer the questions even with the data in front of you
When the company starts to struggle and it is then Marketing’s job to grow the business
How long?
Usually 10-15 hours - over 2, 5, 10 to 15 sessions. Typically over a series of weeks or three of months, some opt for the intensive option of 1-2 days back-to-back
If you have any specific questions get in touch (coach @dannydenhard.com) below or read my CMO Coach FAQs
Learn More About My Coaching Loop
Read the latest supporting coaching resources and articles
Read To Understand How You Need To Adapt To A New WorldArticle Teaser:
Expect rapid change: People, processes, tools, and branding will shift fast; protect key levers (reporting lines, local brand rights, retained tools/stack for 12–18 months).
Performance is everything: You’ll have one quarter of leeway; become elite at concise exec comms, forecasting, and table/graph‑driven updates; integrations will absorb leadership and slow Product/Marketing.
Culture shocks and identity whiplash: OGs leave, sub‑cultures ripple, grief sets in; counter with 1–2–1s, listening tours, transparent FAQs, and regular stand‑ups with async documentation.
Politics and power dynamics: You’re effectively demoted into a bigger matrix; expect CV hires, new bosses, slower approvals, and top‑down decisions you must deliver—choose battles carefully.
Lead differently in a listed/PE context: Learn rules, incentives (RSUs/options/bonuses), media training constraints; in PE, growth and unit economics (incl. MMM) become non‑negotiable.
Protect Product and Marketing speed: Maintain experimentation and delivery despite compliance/integration; proactively manage mid‑level leaders through restructures, tighten feedback loops, and stabilise teams.
Read To Understand The Leadership Style You Have & How To Leverage Charm & Charisma Article Teaser:
Charm vs charisma: Charm is “I come to you” (deep 1‑to‑1 trust); charisma is “you come to me” (command big rooms and set tone).
How they show up: Charming leaders excel in stakeholder trust and confidential advice; charismatic leaders rally large groups but may miss small‑group nuance.
Lean into your bias: If you skew charm, prioritise 1‑to‑1s, skip‑levels, and small high‑trust forums; if you skew charisma, architect town halls, all‑hands, and visible broadcasts.
Develop the other muscle: Charming leaders should practice owning rooms with clear openings and framing; charismatic leaders must slow down in 1‑to‑1s, ask follow‑ups, and signal genuine curiosity.
Why it matters at the top: Design calendar, comms cadence, and team composition around your natural edge; modern tech leaders often win through interpersonal charm as much as stage presence.
Be intentional: Play your strength harder, then selectively train the complement so the organisation feels both led and listened to; targeted exec coaching helps align skills to outcomes.
Article Teaser:
Personalised coaching over copy‑paste: Seek an exec coach who tailors to your context, blending practical experience with customised frameworks, not generic templates.
Holistic growth focus: Prioritise personal and professional development together, building for short, mid, and long‑term success.
Systems and homework: Favour drills‑based workshops with tangible outputs; commit to between‑session homework to build skills continuously.
Develop IQ, EQ, and PQ: Improve hard skills, emotional intelligence, and political intelligence in tandem to mature as a leader and galvanise teams.
Templates done right: Use proven frameworks that are co‑created and adapted to your workplace, with ongoing support beyond sessions (including emergency access).
Career advancement lens: Coaching should address immediate challenges while advancing your broader career trajectory, using sharp questions to drive better decisions.
Read To Find Out How To Review & Find The Best Coach For YouGet In Touch
coach@dannydenhard.com
Free Coaching Resources To Help You
Learn About The Full CMO Coaching
Here is the full breakdown of the CMO coaching including core use cases, precise examples of where CMOs need more help and overlook!
Not a CMO yet? Don’t worry if you’re a VP or Marketing Director, I coach other Marketing Leads like you too!
Want to chat more?
Complete the following form to get coached and arrange a matching call
Don’t Just Take My Word
“Returning to work after parental leave, I had to reshape my role in a business which had changed significantly whilst I'd been away.
Danny's compassionate coaching style reignited my lost confidence and creativity, providing a tailored, practical approach to the challenges I faced.
In just a couple of Zoom workshops, I was guided through a programme personalised to the specific challenges I faced at the time, which we workshopped together during our meetings.
He's been available at the end of a phone line since for advice, motivational pep talks, and sometimes a little grounding.
Consequently, I've become a more resilient business leader, confident public speaker, and a supportive coach for my own team.
Having coaching by someone who's worked in the same fast-paced environments, in similar leadership roles, meant he knew exactly how to support me. I only wish I'd had this support earlier in my career!”
— Roxanne Nejad - VP of Marketing @ AutoTrader
“I can't speak highly enough of Danny as both a coach and as a marketing knowledge leader!
Danny and I first connected when I was embarking on my consulting journey. Our first coaching session together marked a real turning point as Danny supported me in aligning my strengths and goals with positioning and messaging (and crucially the courage to post this on Linkedin!) which led to new client engagements just a few weeks later.
On subsequent sessions I was able to work with Danny to work through specific marketing and leadership challenges presenting across these briefs and he always brought fresh ideas, and more importantly, the support to move forwards with confidence.
The journey into consultancy can be a daunting one but Danny's support, in the form of check in emails, book/ article recommendations and connections, has made a tangible difference to embrace the journey with positivity and confidence!”
— Katie McPhee - Marketing Leader & Founder
CEO Do You Need Training?
Are you a CEO who needs Marketing Training? Read more about how I help you specifically.
If you want to understand my coaching principles, here are my 14 principles to ensure we match and put your development first.
Not sure a coach is for you? Here is a breakdown of how a Coach is different to a sponsor and importantly to a mentor
Do You Have A Different Title Or Role And Want To Know How I Help You More?
Are you a growth professional? I also coach CGOs and Growth Directors
