6 Quick Recommendations To Win 2026
Here are 6 recommendations I have shared (while speaking at conferences, running AI workshops, coaching CEO’s & C-Suite leaders and advising companies) over the last few weeks to help leaders win next year.
Product: Time To Value - Time To Personalise. Everything in Product with AI is time to value; however, the new metric is the time to personalise and improve so your customer can deliver the work more quickly with the highest level of trust and truth.
Marketing: Many Companies Will Win By Understanding When Generic Messaging, Personalised And Niche Targeting Matter Most. The ease of hyper-personalisation and even over-personalisation is here, but remember, there is a thin line between hitting core messages and then going so granular that you put off your customers. Personalisation is great, but over-personalisation can be a trap: Many businesses and products don’t remove the water cooler moment of your product.
Growth: Testing Campaigns Speed To Customer Value - Think landing page/microsite, what you can build and prototype & put live in beta to test with paid spend and CRM. This new shift enables less x-functional reliance and more results (& learnings) more quickly
Marketing & Product: Be A Multi-Moment Brand, Don’t Just Be A URL - give something that they can use and remember you IRL. The way to connect with existing customers won’t be a frequency of emails, push notifications and SMS’s and WhatsApp messages.
Product, Growth & Marketing: Decide Asap If You Are Going Into Agentic Commerce (AI Completing Purchases) Or Not. You will need to assign Product resources to building out dedicated sprints, Marketing to promote the messages and convince customers to try out a large investment in people and technical change.
Everyone Is Talking About The Lack Of Moats In The AI Era, I call BS many are missing what makes so many companies so powerful: right now, strong product & brand-driven companies have the opportunity to leverage:
(i) Economies of scale, (ii) Doubling down on Brand, (iii) Building out their data moats & (iv) Ensuring switching costs are painful, and (v) if you have a community (not just a group or disconnected customers) lean heavily into community as a business moat
Want to learn more?
Read my write-up and deck from my recent conference talk beyond the AI hype
