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→ How the LinkedIn algorithm works, how to be a successful CMO, leaders guide to AI, why playing the game is essential in leadership
Everything Announced at Google IO & The Business Impact
Google is evolving into the AI-driven operating system of shopping, using Gemini and persistent agents across Search, Docs, and a Universal Cart.
This shift offers value (e.g., faster drafting, 'always-on digital staff') but creates major risks: reduced organic traffic via 'AEO', platform lock-in, and loss of customer data as Universal Cart intermediates transactions. CMOs must urgently diversify channels, tighten data governance, and redesign commerce playbooks to thrive in this AI-mediated environment where the Google agent is the new shopper.