Daily Dose Series
If you’d like to see the comments and links for the campaigns, please go to the Google Slides hub.
If you’re a senior Marketing Leader / CMO, here are the most important micro-coaching points for you
1. Publishers Thriving in the AI Era - Slide 17 (Jul 07, 2026)
Core Insight: Neil Vogel (People Inc.) and Sarah Fischer (Axios) detail how media organisations reduced Google search traffic dependency from ~75% to under 25% while maintaining consecutive quarters of revenue growth.
Why Is It Important? It offers a battle-tested blueprint for decoupling enterprise revenue from algorithmic gatekeepers by aggressively pivoting to non-session-based revenue streams (events, licensing, RAG data feeds, and direct commerce).
Action To Take: Audit your organization's dependence on search and platform referral loops. Establish a multi-year metric tracking the ratio of session-based versus non-session-based revenue to insulate customer acquisition from search engine volatility.
2. Kraft Heinz x Disney Multi-Touchpoint Partnership - Slide 36 (Jul 26, 2026)
Core Insight: A long-term global partnership connecting everyday consumer packaged goods across Disney’s physical parks, media ecosystem, and streaming channels.
Why Is It Important? It demonstrates how enterprise co-branding yields an 8-point global increase in Return on Ad Spend (ROAS) by embedding functional products into high-emotion consumer rituals.
Action To Take: Transition marketing budgets from isolated campaign media buys toward broad, multi-year ecosystem alliances that yield measurable ROAS gains across physical and digital touchpoints.
3. Spider-Man: Brand New Day Partnership Platform - Slide 45 (Aug 04, 2026)
Core Insight: Marvel transformed a film release into an integrated commercial platform spanning food, automotive, telecoms, and gaming, generating over $320M/£240M in partner media value.
Why Is It Important? It proves that modern audiences respond to multi-channel immersion (e.g., Fortnite integrations, themed experiences, exclusive packaging) far better than traditional interruption advertising.
Action To Take: Evaluate tentpole campaigns not as single ad pushes, but as scalable media platforms capable of attracting third-party co-investment and expanding cultural reach.
4. LeBron James x Polymarket Partnership - Slide 82 (Sep 09, 2026)
Core Insight: LeBron James entered an exclusive partnership with crypto prediction market Polymarket, blurring the lines between sports media, news speculation, and capital flows.
Why Is It Important? It signals the rise of "financialised entertainment," where top-tier talent moves beyond traditional endorsements to sit on cap tables and directly direct market liquidity and attention.
Action To Take: Stress-test talent and endorsement risk as entertainment and speculation converge, establishing clear brand guardrails when engaging with high-velocity financialised platforms.
5. Fast Food (QSR) Pivot Back to Human Hospitality - Slide 88 (Sep 15, 2026)
Core Insight: Major chains (McDonald's, Burger King, Wendy's) are strategically shifting focus from kiosk-only experiences back to human-led customer service.
Why Is It Important? It demonstrates that unguided automation introduces emotional friction. The winning enterprise architecture positions technology as backstage support while elevating front-of-house human interaction.
Action To Take: Reframe customer-facing automation to remove administrative friction, but retain high-empathy human touchpoints as primary brand differentiators.
6. Mbappé x On Running Equity & Co-Creation Deal - Slide 94 (Sep 21, 2026):
Core Insight: Kylian Mbappé bypassed traditional sportswear endorsement packages to take an equity stake in On Running, co-developing their flagship football performance boot.
Why Is It Important? It illustrates the structural decline of standard "paid ambassador" models in favour of equity co-ownership, allowing challenger brands to capture market share from legacy incumbents.
Action To Take: Restructure elite talent, creator, and influencer agreements from transactional fee-for-service contracts to long-term equity and product-ownership structures.
7. Amazon Blocks Meta’s Muse Agent Purchases - Slide 96 (Sep 23, 2026):
Core Insight: Amazon restricted Meta's AI agent ("Muse") from directly browsing and completing purchases on Amazon's platform.
Why Is It Important? It highlights a major platform risk in the agentic web era: whoever controls the AI interface controls customer demand and can block competing agents from capturing transaction data.
Action To Take: Develop proprietary agentic commerce channels to retain direct control over customer purchasing journeys rather than relying entirely on third-party AI intermediaries.
8. McDonald's Loyalty Reactivation & Tiering Strategy - Slide 100 (Sep 27, 2026)
Core Insight: McDonald's deployed an advanced tiering strategy to reactivate 150M disengaged digital app members.
Why Is It Important? It provides an LTV optimisation model showing that reactivating dormant, pre-acquired customer profiles generates a significantly higher ROI than acquiring cold traffic.
Action To Take: Shift capital allocation toward segmenting and reactivating dormant user cohorts via practical, high-value incentives before expanding top-of-funnel acquisition spend.
9. Walmart AI Price Promise & Dynamic Pricing Ban - Slide 104 (Oct 01, 2026)
Core Insight: Walmart publicly pledged that its digital price tags and AI assistant ("Sparky") will never utilise personal user data to implement dynamic or personalised price surges.
Why Is It Important? It acts as a benchmark for ethical AI governance, demonstrating how brands can leverage AI operational efficiency while building long-term customer trust.
Action To Take: Establish an explicit corporate AI positioning statement detailing data privacy boundaries, ensuring automated optimisation does not compromise core customer trust.
Here are the slides categorised:
1. AI, Search & Digital Architecture
1.1 AI Strategy & Workflow Integration
Slide 21 (Jul 11): Meta’s Plan to Win AI / Andrew Bosworth Interview
Slide 44 (Aug 3): Sourmilk Yoghurt x Claude AI Growth Hack Ad
Slide 70 (Aug 29): Man City x Puma AI Jersey Design Voting
1.2 Platform Governance & Agentic Commerce
Slide 71 (Aug 30): Apple Maps Search Ads Launch
Slide 72 (Aug 30): Reddit AI Citation Drops & Community Focus
Slide 96 (Sep 23): Amazon Blocking Meta’s Muse Agent Purchases
Slide 104 (Oct 1): Walmart AI Price Promise & Dynamic Pricing Ban
1.3 Search & Publisher Business Models
Slide 10 (Jun 30): 6 Key Trends for H2 (Citation to Sales / AEO)
Slide 17 (Jul 7): Publishers Thriving in AI Era (The Rebooting Show)
2. Creator Economy, Athlete Equity & Influencer Models
2.1 Athlete Equity & Co-Ownership Deals
Slide 23 (Jul 13): Tennis Sunscreen Launch by Karolina Muchova & Priscilla Honn
Slide 67 (Aug 26): Djed Spence x New Balance Boot Reveal
Slide 82 (Sep 9): LeBron James x Polymarket Partnership
Slide 86 (Sep 13): Novig x Sydney Sweeney Equity Deal & Creative Director Role
Slide 94 (Sep 21): Mbappé x On Running Equity & Boot Co-Creation Deal
2.2 Creator-Led Media & IP Production
Slide 12 (Jul 2): Artist JoJo Catalogues Explanation
Slide 33 (Jul 23): Mark Goldbridge World Cup Coverage & Media Sale
Slide 66 (Aug 25): Holly Willoughby x Lily Phillips Podcast Guesting Strategy
Slide 76 (Sep 3): MrBeast x James Patterson $1M Book Contest
Slide 77 (Sep 4): Chicken Shop Date & Hot Ones Promo Hegemony
2.3 Native UGC & Unconventional Influencer Channels
Slide 35 (Jul 25): Mormon Church Influencer Marketing Arm
Slide 87 (Sep 14): Sorority RushTok Branded College Moments
Slide 93 (Sep 20): Snap-Style UGC Ad with Dakota Ditcheva x Mac Energy
3. Brand Partnerships & Cultural Collaborations
3.1 High-Impact & Unexpected Collaborations
Slide 9 (Jun 29): Adidas x Glo Brands Workwear Line
Slide 22 (Jul 12): Lego x Olivia Rodrigo First Music Collab
Slide 29 (Jul 19): Slate x Crayola Custom Vehicle Collab
Slide 53 (Aug 12): Feastables x Liquid Death Peanut Butter Cup Bundle
3.2 Ecosystem & Multi-Touchpoint Platforms
Slide 2 (Jun 22): EA Sports In-Game Advertising Ecosystem
Slide 36 (Jul 26): Kraft Heinz x Disney Long-Term Partnership
Slide 45 (Aug 4): Spider-Man: Brand New Day $320M Partnership Platform
Slide 81 (Sep 8): KitKat x Deliveroo Tracking Screen Sponsorship
3.3 Nostalgia & Pop Culture Tie-Ins
Slide 3 (Jun 23): Macallan Double Cask & Intergenerational Storytelling
Slide 41 (Jul 30): Y2K Mom Marketing with 2000s Heartthrobs
Slide 61 (Aug 19): Krispy Kreme x Pokémon 30th Anniversary Donuts
Slide 91 (Sep 17): Percy Pig Blind Box Christmas Ornaments
4. Content Strategy, Media Formats & Distribution
4.1 Long-Form, High-Value Content & Publishing
Slide 24 (Jul 14): Fallow YouTube Channel (75 Kitchen Hacks)
Slide 34 (Jul 24): Colossus Audio Profiles & Scott Brick Narration
Slide 84 (Sep 11): Acquired Podcast Deep-Dive Supporting Guides
Slide 99 (Sep 26): Must Reads Field Guide on 6-Month Behavioural Shifts
4.2 Micro-Dramas, Audio & Episodic Formats
Slide 19 (Jul 9): Netflix & Tubi Podcasting Growth
Slide 20 (Jul 10): Crocs 'Charmed to Meet You' YouTube Micro-Dramas
Slide 54 (Aug 13): Hinge Audio Short Stories on Substack
Slide 56 (Aug 15): Disney+ Title Sponsorship of The Overlap
Slide 73 (Aug 31): YouTube Stations 24/7 Curated Feeds
Slide 74 (Sep 1): Figma 'Source Material' YouTube Show
4.3 Archival Mining & Retro Campaigning
Slide 38 (Jul 28): Jaffa Cakes "It's a Cake, Not a Biscuit" Reminder Ad
Slide 59 (Aug 18): Gordon’s Gin 1972 Modern Illustration Archive Ad
Slide 85 (Sep 12): Forest Green Rovers 'Spot the Ball' Social Game
Slide 101 (Sep 28): Puma King 1990s Classic Print Ad
5. Retail, Customer Experience & Hospitality
5.1 High-Touch Human Interaction vs. Automation
Slide 43 (Aug 2): Starbucks Cutting Order Times by 24 Seconds
Slide 88 (Sep 15): QSR Pivot Back to Human Hospitality
5.2 Hybrid Experiential Spaces & In-Store Content Engines
Slide 41 (Jul 31): Good Things Micro Vending Machine Destinations
Slide 51 (Aug 10): James B. Beam Distilling Creator Campus
Slide 79 (Sep 6): John Lewis 'The Box Studio' In-Store Vodcast Facility
Slide 98 (Sep 25): Apple Music Hall at Battersea Power Station
5.3 Inclusive Design, Accessibility & Sensory Environments
Slide 11 (Jul 1): Sephora Global Quiet Hours Initiative
Slide 75 (Sep 2): Nuance Audio Hearing Support Glasses
Slide 105 (Oct 2): Sealook Sensory-Tuned Content for Kids & Pets
6. Product Innovation, Positioning & Event Marketing
6.1 Niche Market Positioning & Category Disruption
Slide 15 (Jul 5): Tom Holland's BERO Non-Alcoholic Lifestyle Beer
Slide 31 (Jul 21): Neutonic Focus Pouches (Nootropic Zyn Alternative)
Slide 48 (Aug 7): Nike Hybrid Footwear (Lifting + Running System)
Slide 69 (Aug 28): GLP-1 Friendly Food Labelling vs. Super-Sized Meals
Slide 91 (Sep 18): PepsiCo Ready-to-Drink 'Dirty Soda' Lines
6.2 Product Form Factor & Reframing
Slide 7 (Jun 27): Cole Palmer x Gopuff 'Cole'd' Electrolyte Ice
Slide 46 (Aug 5): Greggs 'Quicknic' Lunch Deal Reframing
Slide 55 (Aug 14): Domino’s Rectangle 'The Domino' Pizza Pie
Slide 57 (Aug 16): Sapone Soap Shampoo Bottle (Zero-Waste)
6.3 Sponsorship Integration & Signature Rituals
Slide 6 (Jun 26): Stella Artois Wimbledon Bus Stop Ad
Slide 13 (Jul 3): Inch's Cider "Official Drink of Sitting on Grass"
Slide 25 (Jul 15): Budweiser Geo-Specific World Cup Celebration Ads
Slide 49 (Aug 8): Ozempic WTA Tennis Tournament Sponsorship
Slide 68 (Aug 27): US Open Honey Deuce Signature Cocktail
Slide 89 (Sep 16): Formula 1 Integrated PR & Experience Machine
Slide 95 (Sep 22): FIFA World Cup HFSS Ad Loophole Play
Slide 103 (Sep 30): MilkUP 'Cafe Milk O'Clock' Ritual Marketing
