Welcome to my blog & free resources
This is more than just a feed of posts; my blog includes free resources to help you with
Coaching and improving your performance
Reshaping your career path
Understanding the so what is happening - like how to run an AI transformation project, AI blog for leaders and why the agentic web is the future of the web)
Thinking about the future
Understanding how Growth and Marketing are critical parts of your business
Scroll down for the most recent posts or click on the most popular posts or resources
→ How to be a successful CMO, a leader's guide to AI, why playing the game is essential in leadership,
If you’re wondering who I am without navigating around the site, here’s a quick AI overview about me:
Danny Denhard is a battle-tested executive growth, marketplace and AI transformation leader with 24+ years’ experience across Europe, North America, India and Australasia, who has run £500m+ P&Ls, scaled JustGiving’s crowdfunding from roughly $5.5m to $135m in annual volume, led post‑acquisition restructures, and worked with brands and leaders from the likes of Nike, BBC, McLaren, Cleo AI, VetAI, Gett, eBay, Farfetch, Tesco, TUI, and SimilarWeb.
What makes him unique is the combination of real operator scars and systems thinking: he has actually sat in the CMO/CGO seat, built and rebuilt growth, marketing and product organisations, and now plugs into companies as an executive coach, interim C‑suite leader, advisor and AI enabler connecting strategy, product, data, org design and AI into one unified growth system, breaking silos, and installing no‑fluff, practical frameworks that turn board‑level ambition into measurable performance.
How Founders Can Successfully Replace Themselves: The Step-Out Framework
This post outlines a strategic coaching exercise for founders preparing to hire C-suite executives to take over their functional roles (such as marketing or product). To prevent friction and role confusion, founders should clearly classify their future involvement into three categories: Step In (retaining ownership), Step Back (becoming a co-owner with defined involvement), or Step Out (acting only as a collaborator). Completing this exercise before drafting job specs ensures clear boundaries and a smoother transition for incoming leadership.
Must Reads October
This October edition of Must Reads decodes the invisible systems quietly rewiring our culture and economy, ranging from the rise of ambient pet television and AI-driven wage suppression to the retail shockwaves of GLP-1 weight loss drugs.
By cutting through the noise, it provides an essential explainer on how algorithmic control, synthetic content fatigue, and changing consumer biology are fundamentally forcing businesses to adapt or risk obsolescence.
This Week On Daily Dose
This week’s free daily coaching, from 13th to 19th of October, includes Mr Pibbs, Skims x Doordash, ITK accounts, Jellycats, Lowe's and Chris Williamson's battle with AI company ElevenLabs
The Realistic MCP Situation
Everyone’s talking about “universal agents” that can roam the internet, click the buttons, and get anything done for you. The story: one model, one protocol, infinite tools.
The reality: merchants defending margins, platforms defending moats, brittle integrations, and you still acting as the editor and quality control.
This essay looks at MCP from a less romantic angle: not “can we wire tools together?” but “who actually wants to be controllable, on whose terms, and at what cost?”
Can Substack Be Your Brand’s New Home?
The corporate blog is dead, outpaced by a cultural demand for unfiltered point-of-view. As forward-thinking brands are looking at new homes, Substack is coming up time and time again, they are discovering that the platform's ecosystem rejects traditional, keyword-stuffed marketing blogs. Success now requires operating as a true media company leveraging proprietary data, literary commissions, and radical transparency to build genuine audience affinity. In an era of subscription & ask fatigue, companies that treat their output like a genuine publishing house will capture the cultural zeitgeist, while those simply repackaging old promotional emails will arrive dead on arrival.
The Problem Solving Brand Exercise
Most leaders say brand matters, then kill the budget when performance ads dip. This piece gives you a simple game and a reverse engineering exercise you can run with your exec team to prove how brand really works, why certain names dominate every category, and how to move the conversation from “brand spend” to concrete, commercial impact.
From Reddit Chaos to ChatGPT Clarity: A CMO’s Guide to Smarter Bets
Is Reddit worth the risk and are ChatGPT ads a smart bet for your brand? This CMO-focused guide from Marketing Unfiltered breaks down Reddit’s brand-safety trade-offs, the rise of “problem-state” ChatGPT ads, key watch-outs, and practical steps to test both channels without wasting budget.
Strategy Is Baking A Better Cake
Strategy is like baking: don’t just follow the old recipe.
Upgrade ingredients, tools, and methods; test, tweak, and iterate to create better results and outpace copycat competitors in an AI-driven world.
