Free Daily Coaching
Here is my free daily coaching system.
It’s a free resource for marketing and business leaders, helping you be inspired by the best marketing campaigns, pricing changes and new products so you can be confident in making positive changes inside your business.
I update it by hand every day to ensure you get a fresh hit every day!
YOUR DAILY SWIPE FILE
Click through the deck below; it includes an image, an explanation of what it is, why it matters, and how to use the tactics.
You can click through to download your own copy as a PDF and share it with your team or business leadership or keep it as your own swipe file.
There are over 100+ examples, from this year and a few classic examples you will be inspired by!
Here are 15 different examples from marketing & business to look through and be inspired by
EA ADVERTISING
– in‑game brand integration
Explainer: Mass reach with deep immersion; native placements (challenges, boards, overlays) feel part of the experience and work well for awareness in hard‑to‑reach younger audiences.
MACALLAN & THE WHISKY SHOP
– generational storytelling
Explainer: Uses a real father–son story to frame a coming‑of‑age spend, ideal for high‑end gifting moments like Father’s Day and other special occasions.
NEW UBER ADS
– high‑intent, contextual moments
Explainer: Ads tied to destinations and orders sit close to purchase decisions, with ride and delivery journeys providing ideal moments for highly relevant offers.
SEPHORA QUIET HOURS
– inclusive retail design
Explainer: Practical, human‑centred store changes that help neurodivergent customers and signal genuine inclusion, starting small with pilots that can then scale globally.
AMAZON CHAT‑BASED BANNER ADS
– conversational commerce
Explainer: Turns static banners into interactive advisors with memory, particularly useful for complex and considered purchases where people have lots of detailed questions.
HOT ONES ON NETFLIX
– digital to streaming upgrade
Explainer: Shows how a creator‑led YouTube format can move onto a prestige streaming platform while retaining its core identity, unlocking bigger reach and higher production values.
BOOKTOK STRATEGY FOR PRIME VIDEO
– adapt viral IP
Explainer: Backs stories with proven, vocal fanbases, using existing BookTok hits to de‑risk development and build long‑term loyalty among younger, highly engaged viewers.
FOCUS POUCHES – BETTER ZYNS?
– functional alternatives
Explainer: Offers a familiar usage ritual in a different ingredient frame, positioning around focus and perceived health benefits instead of dependence.
USEFUL CONTENT THAT DOESN’T SEEM TO BE ADS
– story‑first advertising
Explainer: Uses a clear structure of problem, story, process and tool so the ad feels like a genuinely helpful narrative where the product appears as a natural solution.
WINNING WITH LONG FORM+
– ultra‑deep reference content
Explainer: Four‑hour profiles supported by detailed research guides create definitive reference material that appeals to senior decision‑makers and serious learners.
HOW TO INTEGRATE AI IN DESIGN
– fan co‑creation
Explainer: Combines AI design tools with public voting so fans feel genuine ownership of the final product while brands collect rich data on audience taste and preferences.
APPLE MAPS ADS
– high‑intent local search
Explainer: Sponsored placements at the top of Maps results meet people at the moment they decide where to go, making it powerful for driving real‑world footfall for local businesses.
THE QSR DIGITAL PIVOT BACK TO HUMAN INTERACTIONS
– re‑humanising service in restaurants
Explainer: Shifts focus from cold self‑service kiosks to warm, front‑of‑house human hospitality while keeping automation behind the scenes to support faster, smoother operations.
WHY F1 STILL HAS THE BEST PR & ADVERTISER MOMENTS
– engineered status experiences
Explainer: Packages highly visible, glamorous hospitality and behind‑the‑scenes access into repeatable sponsor experiences that almost guarantee rich social and media coverage.
THE IMPORTANT THEMES CHANGING USER BEHAVIOUR
– cross‑signal scanning
Explainer: Encourages brands to regularly step back and read cultural signals such as AI trust, non‑alcoholic rituals and creator IP, then align strategy and planning with those shifts.